Title: The Nature and Structure of Commercial Enterprises′ Competitiveness
Abstract:Commercial enterprises take the purchase of goods,sales,transportation and storage as basic business,and do not create the value of goods directly as commodity circulation.The competitiveness of comme...Commercial enterprises take the purchase of goods,sales,transportation and storage as basic business,and do not create the value of goods directly as commodity circulation.The competitiveness of commercial enterprises is an ability to integrate customer value.Business competitiveness layer structure is divided into layer of competitive advantage,layer of competitive ability,layer of competition for resources and the three levels is an organic whole : competitive advantage comes from the competitiveness,competitiveness comes from the competition resources,and competition resources are also subject to counter-productive of competitive advantage and ability.Based on five forces model,the mechanism of action of the competitiveness of commercial enterprises will be divided into the integration of suppliers mechanism and the integration of consumer mechanism.The fundamental purpose of improving competitiveness of commercial enterprises is to create customer integration value,and to execute customer value management.Read More
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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