Title: Enterprise Competitiveness and Customer Matrix
Abstract:With the development of market economy, the Chinese enterprises will face increasingly keener market competition. This thesis has employed the analysis tool of competitiveness in occidental countries,...With the development of market economy, the Chinese enterprises will face increasingly keener market competition. This thesis has employed the analysis tool of competitiveness in occidental countries, customer matrix, for discussing the determination of strategy in the Chinese enterprises in order to acquire continued competitive superiority. It suggests that the realization of an enterprise's competitiveness calls for the construction of its customer matrix, and the basic ways for the construction are also offered.Read More
Publication Year: 1999
Publication Date: 1999-01-01
Language: en
Type: article
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