Title: A Research on the Behaviors of Visitors to the Exhibition: Taking China-ASEAN Expo for Example
Abstract: Taking China-ASEAN expo for example,this study analyzes the behaviors of visitors.This study uses questionnaires and interviews,combined with the theory of motivation,decision-making behavior and satisfaction to analyze the visitors' characteristics of China-ASEAN expo.It is meant to provide inspiration for organizers on the basis of qualitative and quantitative analysis.
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
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