Abstract: The authors hold that the transition in advertisement design from the conventional merchandise-based to the humanitarian requires a complete reshuffling of conception, namely, due attention ought to be placed on the life status of the audience, marketing based on contemporary living style, and consumer-centered communications system.
Publication Year: 2004
Publication Date: 2004-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot