Title: Appreciation of the Qualitative Foregrounding In the English of Advertising
Abstract: In the modern commercialized society, advertising has permeated into all levels of people's daily lives. Language is the most basic element of the advertising. This paper will be focused on the special linguistic features and their stylistic effects of the English of advertising from the perspective of qualitative foregrounding. Thus to help readers to understand and appreciate better the linguistic art of the English of advertising.
Publication Year: 2010
Publication Date: 2010-04-05
Language: en
Type: article
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