Abstract:Advertising, as an integrated art, has many unique features. It’s vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same tim...Advertising, as an integrated art, has many unique features. It’s vocabulary and syntax have own characteristics. In words, the advertising language to be simple, vivid, and emotional. At the same time, rhetoric is an important method, which is often used in advertising.Read More
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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