Abstract:By quoting examples from a great number of contemporary ads and variety of rhetorical phenomena, the present study attempts to look into some patterns of language features and advertising style of mod...By quoting examples from a great number of contemporary ads and variety of rhetorical phenomena, the present study attempts to look into some patterns of language features and advertising style of modern English, exploring the reasons for the formation and variation of the English advertising expression.Read More
Publication Year: 2003
Publication Date: 2003-01-01
Language: en
Type: article
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