Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W2051440765', 'doi': 'https://doi.org/10.1108/am-02-2014-0013', 'title': 'The art of branding − lessons from visual artists', 'display_name': 'The art of branding − lessons from visual artists', 'publication_year': 2014, 'publication_date': '2014-09-22', 'ids': {'openalex': 'https://openalex.org/W2051440765', 'doi': 'https://doi.org/10.1108/am-02-2014-0013', 'mag': '2051440765'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1108/am-02-2014-0013', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210186360', 'display_name': 'Arts Marketing An International Journal', 'issn_l': '2044-2084', 'issn': ['2044-2084', '2044-2092'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': True, 'oa_status': 'green', 'oa_url': 'https://ualresearchonline.arts.ac.uk/id/eprint/16152/1/Rodner%20_Arts_Marketing_An_International_Journal_2014.pdf', 'any_repository_has_fulltext': True}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5012703013', 'display_name': 'Victoria Rodner', 'orcid': 'https://orcid.org/0000-0002-0879-0161'}, 'institutions': [{'id': 'https://openalex.org/I183935753', 'display_name': "King's College London", 'ror': 'https://ror.org/0220mzb33', 'country_code': 'GB', 'type': 'education', 'lineage': ['https://openalex.org/I124357947', 'https://openalex.org/I183935753']}], 'countries': ['GB'], 'is_corresponding': False, 'raw_author_name': 'Victoria L. Rodner', 'raw_affiliation_strings': ["(Department of Management King's College London, London, UK)"], 'affiliations': [{'raw_affiliation_string': "(Department of Management King's College London, London, UK)", 'institution_ids': ['https://openalex.org/I183935753']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5012421656', 'display_name': 'Finola Kerrigan', 'orcid': 'https://orcid.org/0000-0002-5730-7519'}, 'institutions': [{'id': 'https://openalex.org/I79619799', 'display_name': 'University of Birmingham', 'ror': 'https://ror.org/03angcq70', 'country_code': 'GB', 'type': 'education', 'lineage': ['https://openalex.org/I79619799']}], 'countries': ['GB'], 'is_corresponding': False, 'raw_author_name': 'Finola Kerrigan', 'raw_affiliation_strings': ['Business School, University of Birmingham Birmingham UK'], 'affiliations': [{'raw_affiliation_string': 'Business School, University of Birmingham Birmingham UK', 'institution_ids': ['https://openalex.org/I79619799']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 2, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 18.611, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 51, 'citation_normalized_percentile': {'value': 0.990675, 'is_in_top_1_percent': True, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 96, 'max': 97}, 'biblio': {'volume': '4', 'issue': '1/2', 'first_page': '101', 'last_page': '118'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T11410', 'display_name': 'Cultural Industries and Urban Development', 'score': 0.9967, 'subfield': {'id': 'https://openalex.org/subfields/3322', 'display_name': 'Urban Studies'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T11410', 'display_name': 'Cultural Industries and Urban Development', 'score': 0.9967, 'subfield': {'id': 'https://openalex.org/subfields/3322', 'display_name': 'Urban Studies'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9895, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11895', 'display_name': 'Social and Cultural Dynamics', 'score': 0.9854, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/mainstream', 'display_name': 'Mainstream', 'score': 0.6399646}, {'id': 'https://openalex.org/keywords/value', 'display_name': 'Value (mathematics)', 'score': 0.52840674}, {'id': 'https://openalex.org/keywords/creative-industries', 'display_name': 'Creative Industries', 'score': 0.5123823}], 'concepts': [{'id': 'https://openalex.org/C2776950860', 'wikidata': 'https://www.wikidata.org/wiki/Q2914681', 'display_name': 'Originality', 'level': 3, 'score': 0.6923317}, {'id': 'https://openalex.org/C2777617010', 'wikidata': 'https://www.wikidata.org/wiki/Q18957', 'display_name': 'Mainstream', 'level': 2, 'score': 0.6399646}, {'id': 'https://openalex.org/C11012388', 'wikidata': 'https://www.wikidata.org/wiki/Q170658', 'display_name': 'Creativity', 'level': 2, 'score': 0.6370963}, {'id': 'https://openalex.org/C70789860', 'wikidata': 'https://www.wikidata.org/wiki/Q2018526', 'display_name': 'The arts', 'level': 2, 'score': 0.5972108}, {'id': 'https://openalex.org/C2776291640', 'wikidata': 'https://www.wikidata.org/wiki/Q2912517', 'display_name': 'Value (mathematics)', 'level': 2, 'score': 0.52840674}, {'id': 'https://openalex.org/C2776182711', 'wikidata': 'https://www.wikidata.org/wiki/Q969040', 'display_name': 'Creative industries', 'level': 2, 'score': 0.5123823}, {'id': 'https://openalex.org/C68062652', 'wikidata': 'https://www.wikidata.org/wiki/Q214693', 'display_name': 'Social capital', 'level': 2, 'score': 0.47796035}, {'id': 'https://openalex.org/C144024400', 'wikidata': 'https://www.wikidata.org/wiki/Q21201', 'display_name': 'Sociology', 'level': 0, 'score': 0.47168782}, {'id': 'https://openalex.org/C2778355321', 'wikidata': 'https://www.wikidata.org/wiki/Q17079427', 'display_name': 'Identity (music)', 'level': 2, 'score': 0.41433176}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.37458068}, {'id': 'https://openalex.org/C39549134', 'wikidata': 'https://www.wikidata.org/wiki/Q133080', 'display_name': 'Public relations', 'level': 1, 'score': 0.3668338}, {'id': 'https://openalex.org/C153349607', 'wikidata': 'https://www.wikidata.org/wiki/Q36649', 'display_name': 'Visual arts', 'level': 1, 'score': 0.30177623}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.2362797}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.22997889}, {'id': 'https://openalex.org/C107038049', 'wikidata': 'https://www.wikidata.org/wiki/Q35986', 'display_name': 'Aesthetics', 'level': 1, 'score': 0.22474876}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.22242278}, {'id': 'https://openalex.org/C36289849', 'wikidata': 'https://www.wikidata.org/wiki/Q34749', 'display_name': 'Social science', 'level': 1, 'score': 0.19543043}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.16160405}, {'id': 'https://openalex.org/C142362112', 'wikidata': 'https://www.wikidata.org/wiki/Q735', 'display_name': 'Art', 'level': 0, 'score': 0.1486879}, {'id': 'https://openalex.org/C77805123', 'wikidata': 'https://www.wikidata.org/wiki/Q161272', 'display_name': 'Social psychology', 'level': 1, 'score': 0.12158191}, {'id': 'https://openalex.org/C119857082', 'wikidata': 'https://www.wikidata.org/wiki/Q2539', 'display_name': 'Machine learning', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C199539241', 'wikidata': 'https://www.wikidata.org/wiki/Q7748', 'display_name': 'Law', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 3, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1108/am-02-2014-0013', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210186360', 'display_name': 'Arts Marketing An International Journal', 'issn_l': '2044-2084', 'issn': ['2044-2084', '2044-2092'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, {'is_oa': True, 'landing_page_url': 'https://ualresearchonline.arts.ac.uk/id/eprint/16152/1/Rodner%20_Arts_Marketing_An_International_Journal_2014.pdf', 'pdf_url': 'https://ualresearchonline.arts.ac.uk/id/eprint/16152/1/Rodner%20_Arts_Marketing_An_International_Journal_2014.pdf', 'source': {'id': 'https://openalex.org/S4306400021', 'display_name': 'University of the Arts London Research Online (University of the Arts London)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I86211378', 'host_organization_name': 'University of the Arts London', 'host_organization_lineage': ['https://openalex.org/I86211378'], 'host_organization_lineage_names': ['University of the Arts London'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'acceptedVersion', 'is_accepted': True, 'is_published': False}, {'is_oa': True, 'landing_page_url': 'http://dspace.stir.ac.uk/bitstream/1893/26779/1/Rodner_Arts_Marketing_An_International_Journal_2014.pdf', 'pdf_url': 'http://dspace.stir.ac.uk/bitstream/1893/26779/1/Rodner_Arts_Marketing_An_International_Journal_2014.pdf', 'source': {'id': 'https://openalex.org/S4306400268', 'display_name': 'Stirling Online Research Repository (University of Stirling)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I12093191', 'host_organization_name': 'University of Stirling', 'host_organization_lineage': ['https://openalex.org/I12093191'], 'host_organization_lineage_names': ['University of Stirling'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'acceptedVersion', 'is_accepted': True, 'is_published': False}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://ualresearchonline.arts.ac.uk/id/eprint/16152/1/Rodner%20_Arts_Marketing_An_International_Journal_2014.pdf', 'pdf_url': 'https://ualresearchonline.arts.ac.uk/id/eprint/16152/1/Rodner%20_Arts_Marketing_An_International_Journal_2014.pdf', 'source': {'id': 'https://openalex.org/S4306400021', 'display_name': 'University of the Arts London Research Online (University of the Arts London)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I86211378', 'host_organization_name': 'University of the Arts London', 'host_organization_lineage': ['https://openalex.org/I86211378'], 'host_organization_lineage_names': ['University of the Arts London'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'acceptedVersion', 'is_accepted': True, 'is_published': False}, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 51, 'referenced_works': ['https://openalex.org/W144444632', 'https://openalex.org/W1484665653', 'https://openalex.org/W1490508965', 'https://openalex.org/W1523217155', 'https://openalex.org/W1533200881', 'https://openalex.org/W1552740712', 'https://openalex.org/W1568965949', 'https://openalex.org/W1617925048', 'https://openalex.org/W1911106069', 'https://openalex.org/W1964875616', 'https://openalex.org/W1976265618', 'https://openalex.org/W1988446926', 'https://openalex.org/W1988508753', 'https://openalex.org/W1988936351', 'https://openalex.org/W2002553799', 'https://openalex.org/W2006430569', 'https://openalex.org/W2006908817', 'https://openalex.org/W2024753546', 'https://openalex.org/W2030759776', 'https://openalex.org/W2033706253', 'https://openalex.org/W2041160508', 'https://openalex.org/W2043943518', 'https://openalex.org/W2074659961', 'https://openalex.org/W2079567278', 'https://openalex.org/W2113109801', 'https://openalex.org/W2114565982', 'https://openalex.org/W2135545858', 'https://openalex.org/W2158726054', 'https://openalex.org/W2241587751', 'https://openalex.org/W2332248755', 'https://openalex.org/W2336506733', 'https://openalex.org/W2409528265', 'https://openalex.org/W2479983146', 'https://openalex.org/W2494190342', 'https://openalex.org/W2896747630', 'https://openalex.org/W2904539440', 'https://openalex.org/W2982231750', 'https://openalex.org/W2999507000', 'https://openalex.org/W3121790607', 'https://openalex.org/W3123679934', 'https://openalex.org/W3163856008', 'https://openalex.org/W342052992', 'https://openalex.org/W4206719569', 'https://openalex.org/W4233736451', 'https://openalex.org/W4240439380', 'https://openalex.org/W4242419543', 'https://openalex.org/W4243785317', 'https://openalex.org/W4248811913', 'https://openalex.org/W577239082', 'https://openalex.org/W580364977', 'https://openalex.org/W653974198'], 'related_works': ['https://openalex.org/W3212047169', 'https://openalex.org/W3133361009', 'https://openalex.org/W3046847762', 'https://openalex.org/W2800561671', 'https://openalex.org/W2748952813', 'https://openalex.org/W246846336', 'https://openalex.org/W2118515816', 'https://openalex.org/W2044061744', 'https://openalex.org/W2014550427', 'https://openalex.org/W1978536253'], 'abstract_inverted_index': {'Purpose': [0], '–': [1, 78, 122, 208], 'The': [2, 123, 168, 231], 'purpose': [3], 'of': [4, 12, 15, 22, 52, 60, 89, 99, 129, 132, 137, 200, 216, 237, 249, 252, 257], 'this': [5], 'paper': [6, 42, 169, 210, 232], 'is': [7, 174], 'to': [8, 104, 118, 152, 180], 'highlight': [9], 'the': [10, 13, 20, 35, 41, 68, 75, 83, 97, 113, 127, 130, 133, 186, 198, 213, 228, 234, 241, 247, 255], 'importance': [11, 128, 248], 'field': [14], 'visual': [16, 32, 100, 147, 187, 229], 'arts': [17, 101, 114, 188], 'marketing': [18], 'in': [19, 67, 102, 112, 142, 185, 197, 239, 254], 'development': [21, 134], 'wider': [23], 'branding': [24, 111], 'theory': [25], 'and': [26, 34, 46, 70, 135, 139, 155, 157, 177, 203], 'practice.': [27], 'Drawing': [28], 'on': [29, 74, 86, 212], 'examples': [30, 95], 'from': [31, 96, 225], 'artists': [33, 45], 'art': [36, 47, 148, 242], 'mechanism': [37], 'that': [38, 172, 178], 'connects': [39], 'them,': [40], 'reveals': [43], 'how': [44, 110], 'professionals': [48], 'foster': [49], 'various': [50], 'types': [51], 'capital': [53, 141], '(social,': [54], 'cultural,': [55], 'symbolic)': [56], 'as': [57, 92, 94, 244, 246], 'a': [58, 62, 80, 87], 'way': [59], 'developing': [61, 143, 183, 214], 'brand': [63, 144, 193, 243], 'name,': [64], 'ensuring': [65], 'longevity': [66], 'field,': [69], 'gaining': [71], 'financial': [72], 'value': [73, 253], 'market.': [76], 'Design/methodology/approach': [77], 'As': [79], 'conceptual': [81], 'paper,': [82], 'authors': [84], 'draw': [85], 'range': [88], 'published': [90], 'works': [91], 'well': [93, 245], 'world': [98], 'order': [103], 'provide': [105], 'fresh': [106], 'theoretical': [107], 'insight': [108], 'into': [109], 'may': [115], 'be': [116, 153, 190], 'applied': [117], 'other': [119], 'industries.': [120], 'Findings': [121], 'key': [124], 'findings': [125], 'are': [126, 150], 'consideration': [131], 'nurturing': [136], 'social': [138, 201], 'cultural': [140], 'identity.': [145], 'Additionally,': [146], 'brands': [149], 'required': [151], 'innovative': [154], 'dynamic,': [156], 'lessons': [158], 'learned': [159], 'regarding': [160], 'these': [161], 'processes': [162], 'have': [163], 'relevance': [164], 'for': [165, 182], 'mainstream': [166, 221], 'brands.': [167], 'also': [170], 'found': [171], 'creativity': [173, 238], 'often': [175], 'collective': [176, 235], 'looking': [179, 226], 'methods': [181], 'work': [184], 'can': [189, 223], 'utilised': [191], 'by': [192], 'managers': [194], 'more': [195], 'broadly': [196], 'age': [199], 'media': [202], 'user': [204], 'generated': [205], 'content.': [206], 'Originality/value': [207], 'This': [209], 'follows': [211], 'body': [215], 'work,': [217], 'which': [218], 'indicates': [219], 'what': [220], 'business': [222], 'learn': [224], 'at': [227], 'arts.': [230], 'highlights': [233], 'nature': [236], 'building': [240], 'non-economic': [250], 'measures': [251], 'realm': [256], 'branding.': [258]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2051440765', 'counts_by_year': [{'year': 2024, 'cited_by_count': 2}, {'year': 2023, 'cited_by_count': 3}, {'year': 2022, 'cited_by_count': 3}, {'year': 2021, 'cited_by_count': 4}, {'year': 2020, 'cited_by_count': 18}, {'year': 2019, 'cited_by_count': 5}, {'year': 2018, 'cited_by_count': 6}, {'year': 2017, 'cited_by_count': 5}, {'year': 2016, 'cited_by_count': 2}, {'year': 2015, 'cited_by_count': 3}], 'updated_date': '2024-12-13T17:28:30.679608', 'created_date': '2016-06-24'}