Abstract: During the past 15 years, regional ridesharing agencies such as RIDES for Bay Area Commuters in San Francisco, California, have played an important role in bridging the gap between public and private efforts to improve air quality. These agencies are now in a position to demonstrate leadership in emphasizing transportation demand management (TDM) and ridesharing as essential tools to reduce congestion, enhance mobility, and save energy, in addition to addressing environmental concerns. This article presents some of the findings of RIDES research, comments on the need to communicate to consumers that ridesharing and ridematching systems are effective, easy to use, and can be implemented almost immediately, and discusses the activities of RIDES as a private, nonprofit corporation, that is administering a regional TDM/ridesharing program under contract to the Metropolitan Transportation Commission.
Publication Year: 1996
Publication Date: 1996-03-01
Language: en
Type: article
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