Title: Value pricing : how to maximise profits through effective pricing policies
Abstract: This work provides a treatment of pricing, the setting of a price for goods and services. It contains information on pricing theories, and goes on to lay out a pricing methodology. It also sets pricing within the context of the overall aims of the organization.
Publication Year: 1997
Publication Date: 1997-01-01
Language: en
Type: book
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Cited By Count: 4
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