Title: Market-Oriented Pricing: Strategies for Management
Abstract: Introduction: Price as a Statement of Value Developing Pricing Programs Understanding and Using Elasticity The Psychology of Pricing Negotiating Prices with Customers Examining Costs from a Market Perspective Industry and Competitior Analysis Pricing Across the Product Line Legal and Ethical Aspects of Pricing Decisions Computers as an Aid in Pricing Index
Publication Year: 1990
Publication Date: 1990-04-24
Language: en
Type: book
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Cited By Count: 30
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