Title: Public Relations: Concepts, Practice and Critique
Abstract: Introduction Critical Thinking and Interdisciplinary Perspectives Public Relations Defining the Discipline and the Practice Reputation, Image and Impression Management Risk, Issues and Ethics Public Affairs and the Public Sphere Media Perspectives Critique, Effects and Evaluation Health Communication and Social Marketing Public Relations and Management Organizational Communication Understanding and Researching Organizations Public Relations in 'Promotional Culture' and 'in Everyday Life' Public Relations in a Globalized World Key Thinkers and Thought in Public Relations
Publication Year: 2007
Publication Date: 2007-12-07
Language: en
Type: book
Access and Citation
Cited By Count: 231
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot