Abstract: Part 1 Overview: 1992 and beyond, Egbert Kahle. Part 2 Industry analyses: the brewing industry, Murray Steele retail banking, Jennie Piesse publishing, Alessandro the automobile industry, Gianluca Colombo. Part 3 Across Europe - strategic implications: the dynamics of a Single European Market, Roland Calori national difference in business strategy, Peter Lawrence conclusion - challenge and change in European business, Tugrul Atamer and Gerry Johnson.
Publication Year: 1992
Publication Date: 1992-02-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 53
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