Title: Programas de inovação impulsionando o crescimento de organizações: o caso da Nitro
Abstract: Traditional companies, hereby freely interpreted as large companies that have existed for several decades, seek to grow their sales revenues and invariably aim to establish innovation programs with bold and inspiring goals for their employees.To accomplish these goals, they invest in human, physical and financial resources and, to do so, recruit skilled, experienced, and competent professionals.Nevertheless, they often come up with results different from their expectations, failures caused by unknown reasons, or that become known only after years of efforts and investments.Such consequences can lead their shareholders, their leadership and even their employees to disappointments and traumatic corrections of paths or the discontinuity of efforts in which, once, enormous doses of trust and resources had been deposited.In line with this scenario, this dissertation presented, through a case study, the efforts made by a traditional company active in the specialty chemicals sector based in Brazil, Companhia Nitro Química Brasileira, founded in 1935, and recently renamed "Nitro", to identify and to execute its search for revenue growth using various innovation processes and their results launching new products and businesses.The overall objective was to identify the innovation programs adopted by Nitro, from 2016 to 2022, and to evaluate their results in the growth of net sales revenue.The specific objectives were to investigate the innovation programs carried out in the foreseen period and to verify the influence of innovation on the generation of new services, products and businesses, as well as the respective results obtained.For that, a qualitative exploratory research was carried out using an interview script as a primary data collection instrument, which was applied to 8 people involved in Nitro's Innovation Projects (Leadership, R&D and New Business).This dissertation also presented some of the artifacts available in the state of the art for the diagnosis of the environment most appropriate to the development of innovation in traditional companies, which can precede innovation initiatives in order to guide their managers before committing companies' resources or in order to do so in a more targeted and aligned manner.The results allowed us to identify the company's motivations, realized its gaps and establish relationships between the innovation programs carried out and the growth in the company's sales revenue of about 25% per year, in the analyzed period, practically tripling its revenue.This investigation of this real case study allowed us to evaluate how the implementation of innovation programs is able to strengthen a more assertive innovation culture, in addition to directly contributing to the growth of companies, market and academia.