Title: The Marketing Planning Workbook: Effective Marketing for Marketing Managers
Abstract: Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step-by-step guide to the ways you can determine market objectives and develop a plan for their implementation and control.
Publication Year: 1996
Publication Date: 1996-02-29
Language: en
Type: book
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Cited By Count: 4
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