Abstract: This chapter is mainly about the strategic marketing planning. It starts by exploring the marketing planning process. It then discusses the importance of developing a marketing plan. A full discussion of a marketing plan writing and the elements of a marketing plan is included to display that a marketing plan should be structured and written in a simple and concise way so that it can be easily understood by all the stakeholder of an information organization. By the end of the chapter, the key points of this chapter are summarized and the references are provided.
Publication Year: 2017
Publication Date: 2017-09-30
Language: en
Type: book-chapter
Indexed In: ['crossref']
Access and Citation
Cited By Count: 1
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