Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Name: Work Video:
Duration: 3 min 30 s
Yogesh K. Dwivedi; Laurie Hughes; Yichuan Wang; Ali Abdallah Alalwan; Sun Joo Ahn; Janarthanan Balakrishnan; Sergio Barta; Russell W. Belk; Dimitrios Buhalis; Vincent Dutot; Reto Felix; Raffaele Filieri; Carlos Flavián; Anders Gustafsson; Chris Hinsch; Svend Hollensen; Varsha Jain; Jooyoung Kim; Anjala S. Krishen; Jared Offei Lartey; Neeraj Pandey; Samuel Ribeiro‐Navarrete; Ramakrishnan Raman; Philipp A. Rauschnabel; Amalesh Sharma; Μαριάννα Σιγάλα; Cleopatra Veloutsou; Jochen Wirtz
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