Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W4256721989', 'doi': 'https://doi.org/10.1362/146934715x14267608178604', 'title': 'Fostering a motivational perspective of customer-based brand equity', 'display_name': 'Fostering a motivational perspective of customer-based brand equity', 'publication_year': 2015, 'publication_date': '2015-05-31', 'ids': {'openalex': 'https://openalex.org/W4256721989', 'doi': 'https://doi.org/10.1362/146934715x14267608178604'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1362/146934715x14267608178604', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S19785326', 'display_name': 'The Marketing Review', 'issn_l': '1469-347X', 'issn': ['1469-347X', '1472-1384'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5076779713', 'display_name': 'Abhilash Ponnam', 'orcid': 'https://orcid.org/0000-0001-5471-2730'}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'Abhilash Ponnam', 'raw_affiliation_strings': [], 'affiliations': []}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5024955443', 'display_name': 'M.S. Balaji', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'M.S. Balaji', 'raw_affiliation_strings': [], 'affiliations': []}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5052145377', 'display_name': 'Jagrook Dawra', 'orcid': 'https://orcid.org/0000-0003-3470-0059'}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'Jagrook Dawra', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 66}, 'biblio': {'volume': '15', 'issue': '1', 'first_page': '3', 'last_page': '16'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.7307, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.7307, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.6509, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10068', 'display_name': 'Technology Adoption and User Behaviour', 'score': 0.6156, 'subfield': {'id': 'https://openalex.org/subfields/1802', 'display_name': 'Information Systems and Management'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/equity', 'display_name': 'Equity', 'score': 0.5448714}], 'concepts': [{'id': 'https://openalex.org/C12713177', 'wikidata': 'https://www.wikidata.org/wiki/Q1900281', 'display_name': 'Perspective (graphical)', 'level': 2, 'score': 0.7603489}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.6288665}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.6099896}, {'id': 'https://openalex.org/C205971072', 'wikidata': 'https://www.wikidata.org/wiki/Q513100', 'display_name': 'Brand equity', 'level': 2, 'score': 0.589763}, {'id': 'https://openalex.org/C199728807', 'wikidata': 'https://www.wikidata.org/wiki/Q2578557', 'display_name': 'Equity (law)', 'level': 2, 'score': 0.5448714}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.08953214}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.05640298}, {'id': 'https://openalex.org/C154945302', 'wikidata': 'https://www.wikidata.org/wiki/Q11660', 'display_name': 'Artificial intelligence', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C199539241', 'wikidata': 'https://www.wikidata.org/wiki/Q7748', 'display_name': 'Law', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1362/146934715x14267608178604', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S19785326', 'display_name': 'The Marketing Review', 'issn_l': '1469-347X', 'issn': ['1469-347X', '1472-1384'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W641279757', 'https://openalex.org/W3132716659', 'https://openalex.org/W3123584039', 'https://openalex.org/W2994806822', 'https://openalex.org/W2621004648', 'https://openalex.org/W2149537132', 'https://openalex.org/W2077101269', 'https://openalex.org/W2073059813', 'https://openalex.org/W1975467175', 'https://openalex.org/W1670566515'], 'abstract_inverted_index': None, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W4256721989', 'counts_by_year': [], 'updated_date': '2024-12-12T14:51:02.247560', 'created_date': '2022-05-12'}