Abstract: Beauty was once the main or even exclusive topic of aesthetics.Now, two hundred years after Karl Rosenkranz’s Aesthetics of Ugliness and aformidable development of fine arts in which many atmospheres beyond theedge of beauty were produced, it may be time again to ask the fundamentalquestion of what the beautiful is like. But putting this question we notice thatsince the 18th century our aesthetical experience has deeply changed, so thatthe concept of traditional beauty must be changed itself.