Publication Information

{'id': 'https://openalex.org/W4221106598', 'doi': 'https://doi.org/10.26441/rc21.1-2022-a1', 'title': 'A global research trends of neuromarketing: 2015-2020', 'display_name': 'A global research trends of neuromarketing: 2015-2020', 'publication_year': 2022, 'publication_date': '2022-03-18', 'ids': {'openalex': 'https://openalex.org/W4221106598', 'doi': 'https://doi.org/10.26441/rc21.1-2022-a1'}, 'language': 'en', 'primary_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.26441/rc21.1-2022-a1', 'pdf_url': 'https://revistadecomunicacion.com/article/download/2581/2157', 'source': {'id': 'https://openalex.org/S4210196909', 'display_name': 'Revista de Comunicación', 'issn_l': '1684-0933', 'issn': ['1684-0933', '2227-1465'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': 'cc-by-nc', 'license_id': 'https://openalex.org/licenses/cc-by-nc', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': True, 'oa_status': 'diamond', 'oa_url': 'https://revistadecomunicacion.com/article/download/2581/2157', 'any_repository_has_fulltext': True}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5004806688', 'display_name': 'Ahmed H. Alsharif', 'orcid': 'https://orcid.org/0000-0002-1364-3545'}, 'institutions': [{'id': 'https://openalex.org/I4576418', 'display_name': 'University of Technology Malaysia', 'ror': 'https://ror.org/026w31v75', 'country_code': 'MY', 'type': 'education', 'lineage': ['https://openalex.org/I4576418']}], 'countries': ['MY'], 'is_corresponding': False, 'raw_author_name': 'Ahmed H. Alsharif', 'raw_affiliation_strings': ['Universiti Teknologi Malaysia'], 'affiliations': [{'raw_affiliation_string': 'Universiti Teknologi Malaysia', 'institution_ids': ['https://openalex.org/I4576418']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5056763524', 'display_name': 'Nor Zafir Md Salleh', 'orcid': 'https://orcid.org/0000-0001-7230-8766'}, 'institutions': [{'id': 'https://openalex.org/I4576418', 'display_name': 'University of Technology Malaysia', 'ror': 'https://ror.org/026w31v75', 'country_code': 'MY', 'type': 'education', 'lineage': ['https://openalex.org/I4576418']}], 'countries': ['MY'], 'is_corresponding': False, 'raw_author_name': 'Nor Zafir Md. Salleh', 'raw_affiliation_strings': ['Universiti Teknologi Malaysia'], 'affiliations': [{'raw_affiliation_string': 'Universiti Teknologi Malaysia', 'institution_ids': ['https://openalex.org/I4576418']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5051327081', 'display_name': 'Rohaizat Baharun', 'orcid': 'https://orcid.org/0000-0001-6402-5969'}, 'institutions': [{'id': 'https://openalex.org/I4576418', 'display_name': 'University of Technology Malaysia', 'ror': 'https://ror.org/026w31v75', 'country_code': 'MY', 'type': 'education', 'lineage': ['https://openalex.org/I4576418']}], 'countries': ['MY'], 'is_corresponding': False, 'raw_author_name': 'Rohaizat Baharun', 'raw_affiliation_strings': ['Universiti Teknologi Malaysia'], 'affiliations': [{'raw_affiliation_string': 'Universiti Teknologi Malaysia', 'institution_ids': ['https://openalex.org/I4576418']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5091770153', 'display_name': 'Hassan Abuhassna', 'orcid': 'https://orcid.org/0000-0002-5774-3652'}, 'institutions': [{'id': 'https://openalex.org/I4576418', 'display_name': 'University of Technology Malaysia', 'ror': 'https://ror.org/026w31v75', 'country_code': 'MY', 'type': 'education', 'lineage': ['https://openalex.org/I4576418']}], 'countries': ['MY'], 'is_corresponding': False, 'raw_author_name': 'Hassan Abuhassna', 'raw_affiliation_strings': ['Universiti Teknologi Malaysia'], 'affiliations': [{'raw_affiliation_string': 'Universiti Teknologi Malaysia', 'institution_ids': ['https://openalex.org/I4576418']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5014751655', 'display_name': 'Alharthi Rami Hashem E', 'orcid': 'https://orcid.org/0000-0002-8630-9417'}, 'institutions': [{'id': 'https://openalex.org/I179331831', 'display_name': 'Taif University', 'ror': 'https://ror.org/014g1a453', 'country_code': 'SA', 'type': 'education', 'lineage': ['https://openalex.org/I179331831']}], 'countries': ['SA'], 'is_corresponding': False, 'raw_author_name': 'Alharthi Rami Hashem E', 'raw_affiliation_strings': ['Taif University'], 'affiliations': [{'raw_affiliation_string': 'Taif University', 'institution_ids': ['https://openalex.org/I179331831']}]}], 'institution_assertions': [], 'countries_distinct_count': 2, 'institutions_distinct_count': 2, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': {'value': 0, 'currency': 'USD', 'value_usd': 0, 'provenance': 'doaj'}, 'apc_paid': None, 'fwci': 9.027, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 50, 'citation_normalized_percentile': {'value': 0.999892, 'is_in_top_1_percent': True, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 98, 'max': 99}, 'biblio': {'volume': '21', 'issue': '1', 'first_page': '15', 'last_page': '32'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9709, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9709, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10971', 'display_name': 'Olfactory and Sensory Function Studies', 'score': 0.9306, 'subfield': {'id': 'https://openalex.org/subfields/2809', 'display_name': 'Sensory Systems'}, 'field': {'id': 'https://openalex.org/fields/28', 'display_name': 'Neuroscience'}, 'domain': {'id': 'https://openalex.org/domains/1', 'display_name': 'Life Sciences'}}, {'id': 'https://openalex.org/T11542', 'display_name': 'Behavioral Health and Interventions', 'score': 0.901, 'subfield': {'id': 'https://openalex.org/subfields/3202', 'display_name': 'Applied Psychology'}, 'field': {'id': 'https://openalex.org/fields/32', 'display_name': 'Psychology'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/neuromarketing', 'display_name': 'Neuromarketing', 'score': 0.95714664}, {'id': 'https://openalex.org/keywords/theme', 'display_name': 'Theme (computing)', 'score': 0.51870805}], 'concepts': [{'id': 'https://openalex.org/C2781183061', 'wikidata': 'https://www.wikidata.org/wiki/Q516337', 'display_name': 'Neuromarketing', 'level': 2, 'score': 0.95714664}, {'id': 'https://openalex.org/C83867959', 'wikidata': 'https://www.wikidata.org/wiki/Q371467', 'display_name': 'Scopus', 'level': 3, 'score': 0.7413058}, {'id': 'https://openalex.org/C2778805511', 'wikidata': 'https://www.wikidata.org/wiki/Q1713', 'display_name': 'Citation', 'level': 2, 'score': 0.66213113}, {'id': 'https://openalex.org/C33566652', 'wikidata': 'https://www.wikidata.org/wiki/Q1065927', 'display_name': 'Theme (computing)', 'level': 2, 'score': 0.51870805}, {'id': 'https://openalex.org/C178315738', 'wikidata': 'https://www.wikidata.org/wiki/Q603441', 'display_name': 'Bibliometrics', 'level': 2, 'score': 0.48137668}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.41830796}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.36278272}, {'id': 'https://openalex.org/C161191863', 'wikidata': 'https://www.wikidata.org/wiki/Q199655', 'display_name': 'Library science', 'level': 1, 'score': 0.35383606}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.29277772}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.2844972}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.18475127}, {'id': 'https://openalex.org/C2779473830', 'wikidata': 'https://www.wikidata.org/wiki/Q1540899', 'display_name': 'MEDLINE', 'level': 2, 'score': 0.17037222}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.15257263}, {'id': 'https://openalex.org/C199539241', 'wikidata': 'https://www.wikidata.org/wiki/Q7748', 'display_name': 'Law', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 2, 'locations': [{'is_oa': True, 'landing_page_url': 'https://doi.org/10.26441/rc21.1-2022-a1', 'pdf_url': 'https://revistadecomunicacion.com/article/download/2581/2157', 'source': {'id': 'https://openalex.org/S4210196909', 'display_name': 'Revista de Comunicación', 'issn_l': '1684-0933', 'issn': ['1684-0933', '2227-1465'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': 'cc-by-nc', 'license_id': 'https://openalex.org/licenses/cc-by-nc', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, {'is_oa': True, 'landing_page_url': 'https://www.redalyc.org/articulo.oa?id=589470678002', 'pdf_url': 'https://www.redalyc.org/journal/5894/589470678002/589470678002.pdf', 'source': {'id': 'https://openalex.org/S4377196100', 'display_name': 'Redalyc (Universidad Autónoma del Estado de México)', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I179647637', 'host_organization_name': 'Universidad Autónoma del Estado de México', 'host_organization_lineage': ['https://openalex.org/I179647637'], 'host_organization_lineage_names': ['Universidad Autónoma del Estado de México'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.26441/rc21.1-2022-a1', 'pdf_url': 'https://revistadecomunicacion.com/article/download/2581/2157', 'source': {'id': 'https://openalex.org/S4210196909', 'display_name': 'Revista de Comunicación', 'issn_l': '1684-0933', 'issn': ['1684-0933', '2227-1465'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'journal'}, 'license': 'cc-by-nc', 'license_id': 'https://openalex.org/licenses/cc-by-nc', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 42, 'referenced_works': ['https://openalex.org/W1869475082', 'https://openalex.org/W1893842283', 'https://openalex.org/W1960875266', 'https://openalex.org/W1965094189', 'https://openalex.org/W2059163840', 'https://openalex.org/W2086297767', 'https://openalex.org/W2117170968', 'https://openalex.org/W2135259298', 'https://openalex.org/W2161374186', 'https://openalex.org/W2279038365', 'https://openalex.org/W2342093457', 'https://openalex.org/W2529244926', 'https://openalex.org/W2551218032', 'https://openalex.org/W2613656303', 'https://openalex.org/W2613963187', 'https://openalex.org/W2723843268', 'https://openalex.org/W2747045487', 'https://openalex.org/W2757176186', 'https://openalex.org/W2765489921', 'https://openalex.org/W2766561669', 'https://openalex.org/W2790123099', 'https://openalex.org/W2792169897', 'https://openalex.org/W2801722167', 'https://openalex.org/W2802940462', 'https://openalex.org/W2805481650', 'https://openalex.org/W2888245595', 'https://openalex.org/W2938408938', 'https://openalex.org/W2974679151', 'https://openalex.org/W2986909969', 'https://openalex.org/W2990688366', 'https://openalex.org/W2996148139', 'https://openalex.org/W3027944590', 'https://openalex.org/W3088835116', 'https://openalex.org/W3127293651', 'https://openalex.org/W3167492496', 'https://openalex.org/W3183438401', 'https://openalex.org/W3199553537', 'https://openalex.org/W3200234161', 'https://openalex.org/W3200523247', 'https://openalex.org/W3204249465', 'https://openalex.org/W3207384088', 'https://openalex.org/W3214297381'], 'related_works': ['https://openalex.org/W4296886965', 'https://openalex.org/W4282828605', 'https://openalex.org/W4221106598', 'https://openalex.org/W3119964333', 'https://openalex.org/W3114042768', 'https://openalex.org/W2949839669', 'https://openalex.org/W2597431344', 'https://openalex.org/W2410740379', 'https://openalex.org/W2072455680', 'https://openalex.org/W1546820302'], 'abstract_inverted_index': {'he': [0], 'growth': [1], 'interesting': [2], 'in': [3, 12, 30, 67, 99, 138, 173, 229], 'discovering': [4], 'the': [5, 26, 31, 37, 44, 56, 87, 96, 108, 125, 141, 148, 152, 167, 209, 230], 'consumers’': [6], 'behaviours,': [7], 'emotional': [8], 'and': [9, 48, 63, 84, 107, 132, 159, 171, 180, 190], 'cognitive': [10], 'processes': [11], 'marketing': [13], 'research': [14, 28, 103], 'have': [15, 81, 207], 'led': [16], 'to': [17, 165], 'an': [18], 'increasing': [19], 'number': [20, 45], 'of': [21, 46, 78, 102, 226], 'publications.': [22], 'This': [23, 50], 'paper': [24, 51], 'evaluates': [25], 'global': [27, 227], 'trends': [29, 228], 'neuromarketing/consumer': [32], 'neuroscience': [33], 'domain': [34], 'based': [35, 54], 'on': [36, 55], 'most': [38, 109, 126, 142, 168, 210], 'productive': [39, 110, 143], 'journals,': [40], 'countries,': [41], 'institutions,': [42], 'authors,': [43], 'documents': [47, 71, 80, 170], 'citations.': [49, 134, 215], 'was': [52, 112], 'structured': [53], 'Preferred': [57], 'Reporting': [58], 'Items': [59], 'for': [60, 72, 194], 'Systematic': [61], 'Reviews': [62], 'Meta-Analyses': [64], '(PRISMA)': [65], 'framework': [66], 'selecting': [68], 'all': [69], 'relevant': [70], 'this': [73, 100], 'bibliometric': [74], 'study.': [75], 'A': [76], 'total': [77, 182, 191], '119': [79], 'been': [82], 'extracted': [83], 'analysed': [85], 'from': [86], 'Scopus': [88], 'database.': [89], 'The': [90], 'findings': [91], 'revealed': [92], 'that': [93, 218], 'Spain': [94], 'is': [95, 124, 140], 'leading': [97], 'country': [98], 'field': [101], 'with': [104, 117, 129, 145, 200, 213], '21': [105], 'publications,': [106, 147], 'institution': [111], 'Universidad': [113], 'Complutense': [114], 'de': [115], 'Madrid,': [116], 'seven': [118], 'documents.': [119], 'In': [120], 'addition,': [121], 'Ma,': [122], 'Q.': [123], 'prolific': [127], 'author': [128], 'four': [130], 'publications': [131], '11': [133, 146], 'Interestingly,': [135], 'although': [136], 'Frontiers': [137], 'Psychology': [139], 'journal': [144, 150], 'Comunicar': [149], 'has': [151], 'highest': [153], 'average': [154], 'citation': [155, 160], 'per': [156], 'item.': [157], 'Keywords': [158], 'analysis': [161], 'are': [162, 197], 'highly': [163], 'significant': [164], 'know': [166], 'impactful': [169], 'words': [172], 'neuromarketing.': [174], 'For': [175], 'example,': [176], 'EEG': [177, 186], '(18': [178], 'occurrences': [179, 196], '43': [181, 198], 'link': [183, 192], 'strength)': [184], 'mean': [185], 'occurrence': [187], '22': [188], 'times,': [189], 'strength': [193], 'these': [195], 'links': [199], 'neuromarketing': [201, 231], 'theme.': [202], 'Chew': [203], 'L.H.': [204], 'et': [205], 'al.,': [206], 'published': [208], 'cited': [211], 'document': [212], '27': [214], 'We': [216], 'believe': [217], 'our': [219], 'study': [220], 'will': [221], 'provide': [222], 'a': [223], 'comprehensive': [224], 'overview': [225], 'domain.': [232]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W4221106598', 'counts_by_year': [{'year': 2024, 'cited_by_count': 10}, {'year': 2023, 'cited_by_count': 12}, {'year': 2022, 'cited_by_count': 27}], 'updated_date': '2025-01-10T11:34:28.270056', 'created_date': '2022-04-03'}