Publication Information

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'https://openalex.org/W2053374488', 'https://openalex.org/W2039762759', 'https://openalex.org/W1634313893', 'https://openalex.org/W1524107959'], 'abstract_inverted_index': {'Internet': [0, 60, 97, 126, 145, 170, 192], 'marketing': [1, 7, 61, 67, 146, 171], 'has': [2, 57, 98], 'evolved': [3], 'into': [4], 'a': [5, 119, 139, 152], 'major': [6], 'branch': [8], 'for': [9, 111], 'many': [10, 82, 100], 'existing': [11], 'companies.': [12], 'Many': [13], 'new': [14], 'enterprises': [15], 'see': [16], 'the': [17, 44, 59, 112, 143, 163], 'effectiveness': [18], 'and': [19, 30, 50, 69, 116, 135, 166, 179], 'advantages': [20], 'of': [21, 46, 55, 106, 114, 125, 131, 142, 175], 'electronic': [22, 180], 'business': [23, 35, 41], 'by': [24, 28], 'not': [25], 'being': [26, 108], 'limited': [27], 'time': [29], 'distance': [31], 'when': [32], 'engaging': [33], 'in': [34, 129], 'activity.': [36], 'The': [37, 52, 96, 122], 'opportunities': [38], 'to': [39, 65, 70, 75, 103, 118, 150, 158], 'do': [40], 'worldwide': [42], 'with': [43], 'click': [45], 'mouse': [47], 'are': [48], 'enormous': [49], 'enticing.': [51], 'skyrocketing': [53], 'success': [54], 'Hotmail.com': [56], 'shaken': [58], 'world': [62], 'encouraging': [63], 'entrepreneur': [64], 'develop': [66], 'concepts': [68], 'convince': [71], 'capital': [72], 'venture': [73], 'companies': [74], 'finance': [76], 'them.': [77], 'Despite': [78], 'promising': [79], 'innovative': [80], 'products,': [81], 'start-ups': [83], 'disappeared': [84], 'as': [85, 87, 162], 'quickly': [86], 'they': [88], 'had': [89, 93], 'appeared.': [90], 'Something': [91], 'fundamentally': [92], 'gone': [94], 'wrong.': [95], 'brought': [99], 'unique': [101, 140], 'benefits': [102], 'marketing,': [104, 127], 'one': [105], 'which': [107], 'lower': [109], 'costs': [110], 'distribution': [113], 'information': [115], 'media': [117, 160], 'global': [120], 'audience.': [121], 'interactive': [123], 'nature': [124], 'both': [128], 'terms': [130], 'providing': [132], 'instant': [133], 'response': [134], 'eliciting': [136], 'responses,': [137], 'is': [138, 147], 'quality': [141], 'medium.': [144], 'sometimes': [148], 'considered': [149], 'have': [151], 'broader': [153], 'scope': [154], 'because': [155], 'it': [156], 'refers': [157], 'digital': [159, 176], 'such': [161], 'Internet,': [164], 'e-mail': [165], 'wireless': [167], 'media;': [168], 'however,': [169], 'also': [172], 'includes': [173], 'management': [174, 183], 'customer': [177], 'data': [178], 'consumer': [181], 'relationship': [182], '(ECRM)': [184], 'systems.': [185], 'Keywords:': [189], 'Viral': [190], 'Marketing,': [191, 193, 195], 'Permission': [194], 'CRM': [196]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W3178281421', 'counts_by_year': [], 'updated_date': '2024-12-15T05:54:01.020503', 'created_date': '2021-07-19'}