Abstract: Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use, but it has many benefits too.
Publication Year: 1996
Publication Date: 1996-08-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 265
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot