Publication Information

{'id': 'https://openalex.org/W3165293050', 'doi': None, 'title': 'Experiential Marketing in the Performing Arts', 'display_name': 'Experiential Marketing in the Performing Arts', 'publication_year': 2019, 'publication_date': '2019-01-01', 'ids': {'openalex': 'https://openalex.org/W3165293050', 'mag': '3165293050'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://oatd.org/oatd/record?record=handle\\:1961\\%2Fauislandora\\:84443', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5017185566', 'display_name': 'Kara York', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': True, 'raw_author_name': 'Kara York', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': ['https://openalex.org/A5017185566'], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': False, 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 61}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9777, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9777, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T13355', 'display_name': 'Marketing and Advertising Strategies', 'score': 0.9705, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/performing-arts', 'display_name': 'Performing arts', 'score': 0.53440344}], 'concepts': [{'id': 'https://openalex.org/C37228920', 'wikidata': 'https://www.wikidata.org/wiki/Q1307600', 'display_name': 'Experiential learning', 'level': 2, 'score': 0.8029567}, {'id': 'https://openalex.org/C15306905', 'wikidata': 'https://www.wikidata.org/wiki/Q6770925', 'display_name': 'Marketing science', 'level': 4, 'score': 0.62306446}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.5966278}, {'id': 'https://openalex.org/C70789860', 'wikidata': 'https://www.wikidata.org/wiki/Q2018526', 'display_name': 'The arts', 'level': 2, 'score': 0.565044}, {'id': 'https://openalex.org/C48891531', 'wikidata': 'https://www.wikidata.org/wiki/Q1141436', 'display_name': 'Marketing research', 'level': 2, 'score': 0.5427679}, {'id': 'https://openalex.org/C163286209', 'wikidata': 'https://www.wikidata.org/wiki/Q184485', 'display_name': 'Performing arts', 'level': 2, 'score': 0.53440344}, {'id': 'https://openalex.org/C192975520', 'wikidata': 'https://www.wikidata.org/wiki/Q1143466', 'display_name': 'Marketing management', 'level': 2, 'score': 0.48387206}, {'id': 'https://openalex.org/C524692358', 'wikidata': 'https://www.wikidata.org/wiki/Q4801532', 'display_name': 'Arts in education', 'level': 3, 'score': 0.44440913}, {'id': 'https://openalex.org/C98495876', 'wikidata': 'https://www.wikidata.org/wiki/Q1323528', 'display_name': 'Digital marketing', 'level': 2, 'score': 0.42764413}, {'id': 'https://openalex.org/C39453970', 'wikidata': 'https://www.wikidata.org/wiki/Q7317267', 'display_name': 'Return on marketing investment', 'level': 3, 'score': 0.4201997}, {'id': 'https://openalex.org/C54649085', 'wikidata': 'https://www.wikidata.org/wiki/Q574424', 'display_name': 'Relationship marketing', 'level': 3, 'score': 0.37568232}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.3460713}, {'id': 'https://openalex.org/C39549134', 'wikidata': 'https://www.wikidata.org/wiki/Q133080', 'display_name': 'Public relations', 'level': 1, 'score': 0.3334339}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.32600778}, {'id': 'https://openalex.org/C17744445', 'wikidata': 'https://www.wikidata.org/wiki/Q36442', 'display_name': 'Political science', 'level': 0, 'score': 0.2299487}, {'id': 'https://openalex.org/C19417346', 'wikidata': 'https://www.wikidata.org/wiki/Q7922', 'display_name': 'Pedagogy', 'level': 1, 'score': 0.16711283}, {'id': 'https://openalex.org/C142362112', 'wikidata': 'https://www.wikidata.org/wiki/Q735', 'display_name': 'Art', 'level': 0, 'score': 0.13038981}, {'id': 'https://openalex.org/C153349607', 'wikidata': 'https://www.wikidata.org/wiki/Q36649', 'display_name': 'Visual arts', 'level': 1, 'score': 0.11243066}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://oatd.org/oatd/record?record=handle\\:1961\\%2Fauislandora\\:84443', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'id': 'https://metadata.un.org/sdg/4', 'score': 0.42, 'display_name': 'Quality education'}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W79790361', 'https://openalex.org/W75094254', 'https://openalex.org/W3199415125', 'https://openalex.org/W3113618204', 'https://openalex.org/W3007011594', 'https://openalex.org/W3004873860', 'https://openalex.org/W2972566692', 'https://openalex.org/W2918230295', 'https://openalex.org/W2901523100', 'https://openalex.org/W2809740297', 'https://openalex.org/W2749990803', 'https://openalex.org/W2577311503', 'https://openalex.org/W2514006243', 'https://openalex.org/W2489355898', 'https://openalex.org/W2079567278', 'https://openalex.org/W2001341916', 'https://openalex.org/W1994561851', 'https://openalex.org/W1961015908', 'https://openalex.org/W1667613420', 'https://openalex.org/W1587605425'], 'abstract_inverted_index': {'This': [0], 'thesis': [1], 'explores': [2], 'the': [3, 11, 18, 27, 59, 82, 107, 123, 128, 134, 139, 145], 'theory': [4], 'and': [5, 34, 68, 114], 'practice': [6], 'of': [7, 30, 58, 69, 101, 122, 130], 'experiential': [8, 21, 72, 93], 'marketing': [9, 22, 26, 35, 41, 73, 94, 111, 113, 136], 'in': [10, 17, 67, 81, 85, 95, 106], 'performing': [12, 19, 60, 83, 108], 'arts.': [13, 109], 'It': [14, 54], 'argues': [15], 'that': [16, 46], 'arts,': [20, 61], 'has': [23, 78], 'two': [24], 'facets:': [25], 'whole': [28], 'experience': [29, 38, 66, 125], 'attending': [31], 'a': [32, 51, 75, 86, 99], 'performance,': [33], 'as': [36, 74], 'an': [37, 65], 'itself.': [39], 'Experiential': [40, 110], 'is': [42, 55, 90, 119], 'about': [43], 'creating': [44], 'experiences': [45], 'consumers': [47], 'want': [48], 'to': [49, 138], 'be': [50], 'part': [52, 57, 121], 'of.': [53], 'inherently': [56], 'because': [62], 'they': [63, 141, 148], 'are': [64], 'themselves.': [70], 'However,': [71], 'concrete': [76], 'concept': [77], 'been': [79], 'underexplored': [80], 'arts': [84], 'formal': [87], 'manner.': [88], 'There': [89], 'literature': [91, 102], 'on': [92, 103], 'corporate': [96], 'marketing,': [97], 'but': [98], 'lack': [100], 'its': [104], 'application': [105], 'connects': [112], 'programming.': [115], 'For': [116], 'patrons,': [117], 'it': [118], 'all': [120], 'same': [124], '–': [126], 'from': [127], 'moment': [129, 140], 'impact': [131], 'created': [132], 'by': [133], 'organization’s': [135], 'techniques': [137], 'stop': [142], 'interacting': [143], 'with': [144], 'organization': [146], 'after': [147], 'return': [149], 'home.%%%%Arts': [150], 'management%%%%Arts,': [151], 'Engagement,': [152], 'Experiential,': [153], 'Marketing,': [154], 'Patron,': [155], 'Performing%%%%Performing': [156], 'Arts%%%%Degree': [157], 'Awarded:': [158], 'M.A.': [159], 'Performing': [160], 'Arts.': [161], 'American': [162], 'University': [163]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W3165293050', 'counts_by_year': [], 'updated_date': '2024-12-09T10:17:03.179428', 'created_date': '2021-06-07'}