Title: A STUDY ON FACTORS INFLUENCING BUYING BEHAVIOUR OF RURAL CONSUMERS IN MADURAIDISTRICT
Abstract:At present, rural markets in India are considered as most promising area for marketing of services and products
because of life style changes, knowledge, exposure, consistent increase in demand and n...At present, rural markets in India are considered as most promising area for marketing of services and products
because of life style changes, knowledge, exposure, consistent increase in demand and need for quality
consumption among rural consumers. Significant difference exits amongst demographics of rural consumers and
factors influencing their buying behaviour. Factors influencing buying behaviour have a positive, moderate and
significant relation with satisfaction of rural consumers. In order to improve buying behaviour of rural consumers,
manufactures and retailers should popularize various brands through efficient marketing and promotional
strategies and they must use attractive and safe packaging and they should also give freebies to some extent to
attract rural consumers.Read More
Publication Year: 2020
Publication Date: 2020-01-01
Language: en
Type: article
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