Title: A Comparative Analysis Of Urban And Rural Consumer Buying Behaviour With Regards To FMCG
Abstract:Consumer, whether located in city or village, buy products and consume them. However, the locale has influence on their buying behaviour and some dissimilarity has been noticed in their purchase, deci...Consumer, whether located in city or village, buy products and consume them. However, the locale has influence on their buying behaviour and some dissimilarity has been noticed in their purchase, decision making process and use of the products. Hence this study would enable to throw light on the consumer buying behaviour of urban and rural areas. It would help to formulate marketing strategies with an insight into the buying behaviour of urban and rural consumers. With better understanding of the needs and expectations of the urban and rural consumers, it would be possible to design and bring into the market. This study would also shed light on the differences and similarities of urban and rural consumers and their buying process, their purchase determinants enabling the researcher to draw source generated conclusion about buying behaviour.Read More
Publication Year: 2020
Publication Date: 2020-07-01
Language: en
Type: article
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