Title: The relationship between strategic management and SMEs performance in Morocco: Proposal for an analytical model
Abstract: Small and Medium Enterprises are the backbone of an economy, especially in developing nations as they provide ample benefits to an economy. Therefore, their success is critical and causes for this success are worth to be studied. Lack of strategic management practices which is identified in literature as a main cause for the failure of SMEs. This paper is designed to study the relationship between and impact of strategic management factors on performance of SMEs in Morocco. The study sample consists with 21 SMEs representing differing industries. Data was gathered using semi structured interviews. To realize the research objectives, data was analyzed through the conceptual grouping matrix combined by a thematic analysis. strategic management factors likely to influence Smes business performance were devised into two groups: internal and external factors. The results obtained allowed us to propose an analytical model of the strategic management / performance relationship
Publication Year: 2021
Publication Date: 2021-02-02
Language: en
Type: article
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Cited By Count: 3
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