Why It Is So Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy

Name: Work Video:
Duration: 3 min 30 s
Davy Lerouge; Luk Warlop
{'id': 'https://openalex.org/W3124393316', 'doi': 'https://doi.org/10.1086/508523', 'title': "Why It Is So Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy", 'display_name': "Why It Is So Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy", 'publication_year': 2006, 'publication_date': '2006-11-16', 'ids': {'openalex': 'https://openalex.org/W3124393316', 'doi': 'https://doi.org/10.1086/508523', 'mag': '3124393316'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1086/508523', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S145429826', 'display_name': 'Journal of Consumer Research', 'issn_l': '0093-5301', 'issn': ['0093-5301', '1537-5277'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310311648', 'host_organization_name': 'Oxford University Press', 'host_organization_lineage': ['https://openalex.org/P4310311647', 'https://openalex.org/P4310311648'], 'host_organization_lineage_names': ['University of Oxford', 'Oxford University Press'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': True, 'oa_status': 'green', 'oa_url': 'https://lirias.kuleuven.be/bitstream/123456789/101168/1/partner%20product%20preferences-jcr-2008.pdf', 'any_repository_has_fulltext': True}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5078669645', 'display_name': 'Davy Lerouge', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I193700539', 'display_name': 'Tilburg University', 'ror': 'https://ror.org/04b8v1s79', 'country_code': 'NL', 'type': 'education', 'lineage': ['https://openalex.org/I193700539']}, {'id': 'https://openalex.org/I99464096', 'display_name': 'KU Leuven', 'ror': 'https://ror.org/05f950310', 'country_code': 'BE', 'type': 'education', 'lineage': ['https://openalex.org/I99464096']}], 'countries': ['BE', 'NL'], 'is_corresponding': False, 'raw_author_name': 'Davy Lerouge', 'raw_affiliation_strings': ['professor of marketing at Tilburg University, P.O. Box 90153, 5000 LE Tilburg, the Netherlands', 'the Katholieke Universiteit Leu-ven, Naamsestraat 69, 3000 Leuven, Belgium'], 'affiliations': [{'raw_affiliation_string': 'professor of marketing at Tilburg University, P.O. Box 90153, 5000 LE Tilburg, the Netherlands', 'institution_ids': ['https://openalex.org/I193700539']}, {'raw_affiliation_string': 'the Katholieke Universiteit Leu-ven, Naamsestraat 69, 3000 Leuven, Belgium', 'institution_ids': ['https://openalex.org/I99464096']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5036189055', 'display_name': 'Luk Warlop', 'orcid': 'https://orcid.org/0000-0002-7162-6372'}, 'institutions': [{'id': 'https://openalex.org/I193700539', 'display_name': 'Tilburg University', 'ror': 'https://ror.org/04b8v1s79', 'country_code': 'NL', 'type': 'education', 'lineage': ['https://openalex.org/I193700539']}, {'id': 'https://openalex.org/I99464096', 'display_name': 'KU Leuven', 'ror': 'https://ror.org/05f950310', 'country_code': 'BE', 'type': 'education', 'lineage': ['https://openalex.org/I99464096']}], 'countries': ['BE', 'NL'], 'is_corresponding': False, 'raw_author_name': 'Luk Warlop', 'raw_affiliation_strings': ['professor of marketing at Tilburg University, P.O. Box 90153, 5000 LE Tilburg, the Netherlands', 'the Katholieke Universiteit Leu-ven, Naamsestraat 69, 3000 Leuven, Belgium'], 'affiliations': [{'raw_affiliation_string': 'professor of marketing at Tilburg University, P.O. Box 90153, 5000 LE Tilburg, the Netherlands', 'institution_ids': ['https://openalex.org/I193700539']}, {'raw_affiliation_string': 'the Katholieke Universiteit Leu-ven, Naamsestraat 69, 3000 Leuven, Belgium', 'institution_ids': ['https://openalex.org/I99464096']}]}], 'institution_assertions': [], 'countries_distinct_count': 2, 'institutions_distinct_count': 2, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': {'value': 3868, 'currency': 'USD', 'value_usd': 3868, 'provenance': 'doaj'}, 'apc_paid': None, 'fwci': 0.405, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 61, 'citation_normalized_percentile': {'value': 0.875581, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 94, 'max': 95}, 'biblio': {'volume': '33', 'issue': '3', 'first_page': '393', 'last_page': '402'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10315', 'display_name': 'Decision-Making and Behavioral Economics', 'score': 0.9926, 'subfield': {'id': 'https://openalex.org/subfields/1800', 'display_name': 'General Decision Sciences'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10315', 'display_name': 'Decision-Making and Behavioral Economics', 'score': 0.9926, 'subfield': {'id': 'https://openalex.org/subfields/1800', 'display_name': 'General Decision Sciences'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.989, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9873, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [], 'concepts': [{'id': 'https://openalex.org/C90673727', 'wikidata': 'https://www.wikidata.org/wiki/Q901718', 'display_name': 'Product (mathematics)', 'level': 2, 'score': 0.6334521}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.4325928}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.38744223}, {'id': 'https://openalex.org/C23123220', 'wikidata': 'https://www.wikidata.org/wiki/Q816826', 'display_name': 'Information retrieval', 'level': 1, 'score': 0.36102855}, {'id': 'https://openalex.org/C33923547', 'wikidata': 'https://www.wikidata.org/wiki/Q395', 'display_name': 'Mathematics', 'level': 0, 'score': 0.10542816}, {'id': 'https://openalex.org/C2524010', 'wikidata': 'https://www.wikidata.org/wiki/Q8087', 'display_name': 'Geometry', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 3, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1086/508523', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S145429826', 'display_name': 'Journal of Consumer Research', 'issn_l': '0093-5301', 'issn': ['0093-5301', '1537-5277'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310311648', 'host_organization_name': 'Oxford University Press', 'host_organization_lineage': ['https://openalex.org/P4310311647', 'https://openalex.org/P4310311648'], 'host_organization_lineage_names': ['University of Oxford', 'Oxford University Press'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, {'is_oa': True, 'landing_page_url': 'https://lirias.kuleuven.be/handle/123456789/101168', 'pdf_url': 'https://lirias.kuleuven.be/bitstream/123456789/101168/1/partner%20product%20preferences-jcr-2008.pdf', 'source': {'id': 'https://openalex.org/S4306401954', 'display_name': 'Lirias (KU Leuven)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I99464096', 'host_organization_name': 'KU Leuven', 'host_organization_lineage': ['https://openalex.org/I99464096'], 'host_organization_lineage_names': ['KU Leuven'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, {'is_oa': True, 'landing_page_url': 'https://lirias.kuleuven.be/handle/123456789/228443', 'pdf_url': 'https://lirias.kuleuven.be/bitstream/123456789/228443/1/MO_0614.pdf', 'source': {'id': 'https://openalex.org/S4306401954', 'display_name': 'Lirias (KU Leuven)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I99464096', 'host_organization_name': 'KU Leuven', 'host_organization_lineage': ['https://openalex.org/I99464096'], 'host_organization_lineage_names': ['KU Leuven'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://lirias.kuleuven.be/handle/123456789/101168', 'pdf_url': 'https://lirias.kuleuven.be/bitstream/123456789/101168/1/partner%20product%20preferences-jcr-2008.pdf', 'source': {'id': 'https://openalex.org/S4306401954', 'display_name': 'Lirias (KU Leuven)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I99464096', 'host_organization_name': 'KU Leuven', 'host_organization_lineage': ['https://openalex.org/I99464096'], 'host_organization_lineage_names': ['KU Leuven'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'sustainable_development_goals': [{'display_name': 'Decent work and economic growth', 'score': 0.49, 'id': 'https://metadata.un.org/sdg/8'}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 32, 'referenced_works': ['https://openalex.org/W1968498028', 'https://openalex.org/W1969444732', 'https://openalex.org/W1970190808', 'https://openalex.org/W1972927229', 'https://openalex.org/W1976636360', 'https://openalex.org/W1984237614', 'https://openalex.org/W1985062054', 'https://openalex.org/W1988619611', 'https://openalex.org/W1997638269', 'https://openalex.org/W2003944840', 'https://openalex.org/W2009317323', 'https://openalex.org/W2020569764', 'https://openalex.org/W2021235660', 'https://openalex.org/W2029527341', 'https://openalex.org/W2038337846', 'https://openalex.org/W2078087535', 'https://openalex.org/W2086127501', 'https://openalex.org/W2093598301', 'https://openalex.org/W2098724756', 'https://openalex.org/W2117268595', 'https://openalex.org/W2122393391', 'https://openalex.org/W2146365378', 'https://openalex.org/W2153545985', 'https://openalex.org/W2171421397', 'https://openalex.org/W2316761485', 'https://openalex.org/W2320588621', 'https://openalex.org/W2992321312', 'https://openalex.org/W4232332295', 'https://openalex.org/W4251937696', 'https://openalex.org/W4253436748', 'https://openalex.org/W4294415280', 'https://openalex.org/W4319053964'], 'related_works': ['https://openalex.org/W2748952813', 'https://openalex.org/W2530322880', 'https://openalex.org/W2390279801', 'https://openalex.org/W2382290278', 'https://openalex.org/W2376932109', 'https://openalex.org/W2359140296', 'https://openalex.org/W2358668433', 'https://openalex.org/W2350741829', 'https://openalex.org/W2001405890', 'https://openalex.org/W1596801655'], 'abstract_inverted_index': {'Journal': [0, 57], 'Article': [1], 'Why': [2], 'It': [3], 'Is': [4], 'So': [5], 'Hard': [6], 'to': [7], 'Predict': [8], 'Our': [9], "Partner's": [10], 'Product': [11], 'Preferences:': [12], 'The': [13], 'Effect': [14], 'of': [15, 58], 'Target': [16], 'Familiarity': [17], 'on': [18], 'Prediction': [19], 'Accuracy': [20], 'Get': [21], 'access': [22], 'Davy': [23, 25], 'Lerouge,': [24], 'Lerouge': [26], 'Search': [27, 44], 'for': [28, 45], 'other': [29, 46], 'works': [30, 47], 'by': [31, 48], 'this': [32, 49], 'author': [33, 50], 'on:': [34, 51], 'Oxford': [35, 52], 'Academic': [36, 53], 'PubMed': [37, 54], 'Google': [38, 55], 'Scholar': [39, 56], 'Luk': [40, 42], 'Warlop': [41, 43], 'Consumer': [59], 'Research,': [60], 'Volume': [61], '33,': [62], 'Issue': [63], '3,': [64], 'December': [65], '2006,': [66], 'Pages': [67], '393–402,': [68], 'https://doi.org/10.1086/508523': [69], 'Published:': [70], '14': [71], 'November': [72], '2006': [73]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W3124393316', 'counts_by_year': [{'year': 2024, 'cited_by_count': 2}, {'year': 2023, 'cited_by_count': 4}, {'year': 2022, 'cited_by_count': 7}, {'year': 2021, 'cited_by_count': 2}, {'year': 2020, 'cited_by_count': 4}, {'year': 2019, 'cited_by_count': 4}, {'year': 2018, 'cited_by_count': 5}, {'year': 2017, 'cited_by_count': 2}, {'year': 2016, 'cited_by_count': 2}, {'year': 2015, 'cited_by_count': 4}, {'year': 2014, 'cited_by_count': 6}, {'year': 2013, 'cited_by_count': 3}, {'year': 2012, 'cited_by_count': 3}], 'updated_date': '2024-12-16T11:12:50.381577', 'created_date': '2021-02-01'}
Publication Information

Basic Information

Access and Citation

AI Researcher Chatbot

Primary Location

Authors

Topics

Keywords

Related Works
