Publication Information

{'id': 'https://openalex.org/W3123396266', 'doi': None, 'title': 'The Effects of Advertised Quality Emphasis and Objective Quality on Sales', 'display_name': 'The Effects of Advertised Quality Emphasis and Objective Quality on Sales', 'publication_year': 2017, 'publication_date': '2017-03-07', 'ids': {'openalex': 'https://openalex.org/W3123396266', 'mag': '3123396266'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2942971_code1948214.pdf?abstractid=2929012&mirid=1', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210172589', 'display_name': 'SSRN Electronic Journal', 'issn_l': '1556-5068', 'issn': ['1556-5068'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I1318003438', 'host_organization_name': 'RELX Group (Netherlands)', 'host_organization_lineage': ['https://openalex.org/I1318003438'], 'host_organization_lineage_names': ['RELX Group (Netherlands)'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'posted-content', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5000759766', 'display_name': 'Praveen K. Kopalle', 'orcid': 'https://orcid.org/0000-0002-2430-2228'}, 'institutions': [{'id': 'https://openalex.org/I107672454', 'display_name': 'Dartmouth College', 'ror': 'https://ror.org/049s0rh22', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I107672454']}], 'countries': ['US'], 'is_corresponding': False, 'raw_author_name': 'Praveen K. Kopalle', 'raw_affiliation_strings': ['Dartmouth College - Tuck School of Business'], 'affiliations': [{'raw_affiliation_string': 'Dartmouth College - Tuck School of Business', 'institution_ids': ['https://openalex.org/I107672454']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5035537529', 'display_name': 'Robert J. Fisher', 'orcid': 'https://orcid.org/0000-0003-4598-2274'}, 'institutions': [{'id': 'https://openalex.org/I154425047', 'display_name': 'University of Alberta', 'ror': 'https://ror.org/0160cpw27', 'country_code': 'CA', 'type': 'education', 'lineage': ['https://openalex.org/I154425047']}], 'countries': ['CA'], 'is_corresponding': False, 'raw_author_name': 'Robert Fisher', 'raw_affiliation_strings': ['University of Alberta - Department of Marketing, Business Economics & Law'], 'affiliations': [{'raw_affiliation_string': 'University of Alberta - Department of Marketing, Business Economics & Law', 'institution_ids': ['https://openalex.org/I154425047']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5046454993', 'display_name': 'Bharat Sud', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I151746483', 'display_name': 'University of Waterloo', 'ror': 'https://ror.org/01aff2v68', 'country_code': 'CA', 'type': 'education', 'lineage': ['https://openalex.org/I151746483']}], 'countries': ['CA'], 'is_corresponding': False, 'raw_author_name': 'Bharat Sud', 'raw_affiliation_strings': ['University of WAterloo'], 'affiliations': [{'raw_affiliation_string': 'University of WAterloo', 'institution_ids': ['https://openalex.org/I151746483']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5044462414', 'display_name': 'Kersi D. Antia', 'orcid': 'https://orcid.org/0000-0002-4831-4653'}, 'institutions': [{'id': 'https://openalex.org/I125749732', 'display_name': 'Western University', 'ror': 'https://ror.org/02grkyz14', 'country_code': 'CA', 'type': 'education', 'lineage': ['https://openalex.org/I125749732']}], 'countries': ['CA'], 'is_corresponding': False, 'raw_author_name': 'Kersi Antia', 'raw_affiliation_strings': ['University of Western Ontario Richard Ivey School of Business'], 'affiliations': [{'raw_affiliation_string': 'University of Western Ontario Richard Ivey School of Business', 'institution_ids': ['https://openalex.org/I125749732']}]}], 'institution_assertions': [], 'countries_distinct_count': 2, 'institutions_distinct_count': 4, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': False, 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 63}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9708, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9708, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [], 'concepts': [{'id': 'https://openalex.org/C2779530757', 'wikidata': 'https://www.wikidata.org/wiki/Q1207505', 'display_name': 'Quality (philosophy)', 'level': 2, 'score': 0.88383055}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.7613098}, {'id': 'https://openalex.org/C90673727', 'wikidata': 'https://www.wikidata.org/wiki/Q901718', 'display_name': 'Product (mathematics)', 'level': 2, 'score': 0.7125044}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.6245606}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.59477127}, {'id': 'https://openalex.org/C33923547', 'wikidata': 'https://www.wikidata.org/wiki/Q395', 'display_name': 'Mathematics', 'level': 0, 'score': 0.09381136}, {'id': 'https://openalex.org/C138885662', 'wikidata': 'https://www.wikidata.org/wiki/Q5891', 'display_name': 'Philosophy', 'level': 0, 'score': 0.0}, {'id': 'https://openalex.org/C2524010', 'wikidata': 'https://www.wikidata.org/wiki/Q8087', 'display_name': 'Geometry', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C111472728', 'wikidata': 'https://www.wikidata.org/wiki/Q9471', 'display_name': 'Epistemology', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2942971_code1948214.pdf?abstractid=2929012&mirid=1', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210172589', 'display_name': 'SSRN Electronic Journal', 'issn_l': '1556-5068', 'issn': ['1556-5068'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I1318003438', 'host_organization_name': 'RELX Group (Netherlands)', 'host_organization_lineage': ['https://openalex.org/I1318003438'], 'host_organization_lineage_names': ['RELX Group (Netherlands)'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W3211804776', 'https://openalex.org/W3123654341', 'https://openalex.org/W2883284153', 'https://openalex.org/W2807266005', 'https://openalex.org/W2735397925', 'https://openalex.org/W2624431762', 'https://openalex.org/W2618869798', 'https://openalex.org/W2611986045', 'https://openalex.org/W2562923059', 'https://openalex.org/W2523651779', 'https://openalex.org/W2332236936', 'https://openalex.org/W2310982020', 'https://openalex.org/W2149993944', 'https://openalex.org/W2038316402', 'https://openalex.org/W2033447236', 'https://openalex.org/W2027938880', 'https://openalex.org/W2011061287', 'https://openalex.org/W1993032233', 'https://openalex.org/W1600313441', 'https://openalex.org/W1505828486'], 'abstract_inverted_index': {'Given': [0], 'that': [1, 18, 117, 160], 'consumers': [2], 'value': [3], 'quality,': [4, 13], 'and': [5, 43, 58, 85, 134, 157], 'such': [6], 'advertising': [7, 26, 48, 64], 'content': [8], 'informs': [9], 'consumers’': [10, 162], 'beliefs': [11], 'about': [12], 'it': [14, 119, 136], 'is': [15, 29, 32, 120, 137], 'not': [16, 121], 'surprising': [17], 'high': [19, 141], 'quality': [20, 23, 37, 45, 76, 89, 111, 126, 130, 142, 165], 'brands': [21, 38], 'emphasize': [22, 44, 129], 'in': [24, 46, 82, 104, 112, 131, 167], 'their': [25, 47, 74, 113], 'content.': [27], 'What': [28], 'less': [30], 'obvious': [31], 'whether': [33], 'firms': [34], 'with': [35], 'lower': [36], 'should': [39], 'also': [40], 'follow': [41], 'suit': [42], 'to': [49, 73, 97, 128, 144, 164], 'signal': [50], 'a': [51, 124, 140, 153, 168], 'higher': [52], 'quality.': [53], 'We': [54], 'examine': [55], 'this': [56], 'issue': [57], 'study': [59, 68], 'the': [60, 98, 105], 'effectiveness': [61], 'of': [62, 107, 149], 'quality-based': [63], 'messages.': [65], 'Our': [66], 'field': [67], 'relates': [69], 'brands’': [70], 'monthly': [71], 'sales': [72], 'advertised': [75], 'claims': [77, 166], 'across': [78], '1,876': [79], 'print': [80], 'ads': [81], 'national': [83], 'magazines': [84], 'Consumer': [86], 'Reports-based': [87], 'product': [88, 170], 'ratings': [90], 'over': [91], 'more': [92], 'than': [93], 'two': [94], 'decades.': [95], 'Contrary': [96], 'generally': [99], 'held': [100], 'yet': [101], 'erroneous': [102], 'belief': [103], 'efficacy': [106], 'low-quality': [108], 'products': [109], 'emphasizing': [110], 'advertising,': [114, 133], 'we': [115], 'demonstrate': [116], '(a)': [118], 'beneficial': [122], 'for': [123, 139], 'low': [125], 'firm': [127, 143], 'its': [132], '(b)': [135], 'effective': [138], 'do': [145], 'so.': [146], 'An': [147], 'analysis': [148], 'parameter': [150], 'values': [151], 'from': [152], 'published': [154], 'category-agnostic': [155], 'simulation,': [156], 'an': [158], 'experiment': [159], 'examines': [161], 'responses': [163], 'second': [169], 'category': [171], 'yields': [172], 'convergent': [173], 'insights.': [174]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W3123396266', 'counts_by_year': [], 'updated_date': '2024-12-15T12:15:13.045201', 'created_date': '2021-02-01'}