Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W3123174929', 'doi': 'https://doi.org/10.1108/978-1-80071-264-520211014', 'title': 'A Taxonomy of Online Marketing Methods', 'display_name': 'A Taxonomy of Online Marketing Methods', 'publication_year': 2021, 'publication_date': '2021-02-13', 'ids': {'openalex': 'https://openalex.org/W3123174929', 'doi': 'https://doi.org/10.1108/978-1-80071-264-520211014', 'mag': '3123174929'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1108/978-1-80071-264-520211014', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4306463237', 'display_name': 'Emerald Publishing Limited eBooks', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'ebook platform'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'book-chapter', 'type_crossref': 'book-chapter', 'indexed_in': ['crossref'], 'open_access': {'is_oa': True, 'oa_status': 'green', 'oa_url': 'https://www.um.edu.mt/library/oar/bitstream/123456789/60424/1/online%20marketing%20methods.pdf', 'any_repository_has_fulltext': True}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5036238040', 'display_name': 'Mohammad Hajarian', 'orcid': 'https://orcid.org/0000-0001-9863-2679'}, 'institutions': [{'id': 'https://openalex.org/I50357001', 'display_name': 'Universidad Carlos III de Madrid', 'ror': 'https://ror.org/03ths8210', 'country_code': 'ES', 'type': 'education', 'lineage': ['https://openalex.org/I50357001']}], 'countries': ['ES'], 'is_corresponding': False, 'raw_author_name': 'Mohammad Hajarian', 'raw_affiliation_strings': ['Computer Science and Engineering Department, Universidad Carlos III de Madrid, Spain.', 'Department of Computer Engineering, Basir Institute of Higher Education, Abyek, Iran.'], 'affiliations': [{'raw_affiliation_string': 'Computer Science and Engineering Department, Universidad Carlos III de Madrid, Spain.', 'institution_ids': ['https://openalex.org/I50357001']}, {'raw_affiliation_string': 'Department of Computer Engineering, Basir Institute of Higher Education, Abyek, Iran.', 'institution_ids': []}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5082124522', 'display_name': 'Mark Anthony Camilleri', 'orcid': 'https://orcid.org/0000-0003-1288-4256'}, 'institutions': [{'id': 'https://openalex.org/I197854408', 'display_name': 'University of Malta', 'ror': 'https://ror.org/03a62bv60', 'country_code': 'MT', 'type': 'education', 'lineage': ['https://openalex.org/I197854408']}], 'countries': ['MT'], 'is_corresponding': False, 'raw_author_name': 'Mark Anthony Camilleri', 'raw_affiliation_strings': ['Department of Corporate Communication, Faculty of Media and Knowledge Sciences, University of Malta, Malta.'], 'affiliations': [{'raw_affiliation_string': 'Department of Corporate Communication, Faculty of Media and Knowledge Sciences, University of Malta, Malta.', 'institution_ids': ['https://openalex.org/I197854408']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5082098221', 'display_name': 'Paloma Dı́az', 'orcid': 'https://orcid.org/0000-0002-9493-7739'}, 'institutions': [{'id': 'https://openalex.org/I50357001', 'display_name': 'Universidad Carlos III de Madrid', 'ror': 'https://ror.org/03ths8210', 'country_code': 'ES', 'type': 'education', 'lineage': ['https://openalex.org/I50357001']}], 'countries': ['ES'], 'is_corresponding': False, 'raw_author_name': 'Paloma Díaz', 'raw_affiliation_strings': ['Computer Science and Engineering Department, Universidad Carlos III de Madrid, Spain.'], 'affiliations': [{'raw_affiliation_string': 'Computer Science and Engineering Department, Universidad Carlos III de Madrid, Spain.', 'institution_ids': ['https://openalex.org/I50357001']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5028873372', 'display_name': 'Ignacio Aedo', 'orcid': 'https://orcid.org/0000-0001-5819-0511'}, 'institutions': [{'id': 'https://openalex.org/I50357001', 'display_name': 'Universidad Carlos III de Madrid', 'ror': 'https://ror.org/03ths8210', 'country_code': 'ES', 'type': 'education', 'lineage': ['https://openalex.org/I50357001']}], 'countries': ['ES'], 'is_corresponding': False, 'raw_author_name': 'Ignacio Aedo', 'raw_affiliation_strings': ['Computer Science and Engineering Department, Universidad Carlos III de Madrid, Spain.'], 'affiliations': [{'raw_affiliation_string': 'Computer Science and Engineering Department, Universidad Carlos III de Madrid, Spain.', 'institution_ids': ['https://openalex.org/I50357001']}]}], 'institution_assertions': [], 'countries_distinct_count': 2, 'institutions_distinct_count': 2, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 55.247, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 31, 'citation_normalized_percentile': {'value': 0.999976, 'is_in_top_1_percent': True, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 96, 'max': 97}, 'biblio': {'volume': None, 'issue': None, 'first_page': '235', 'last_page': '250'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9998, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9998, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10068', 'display_name': 'Technology Adoption and User Behaviour', 'score': 0.9941, 'subfield': {'id': 'https://openalex.org/subfields/1802', 'display_name': 'Information Systems and Management'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9845, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [], 'concepts': [{'id': 'https://openalex.org/C48891531', 'wikidata': 'https://www.wikidata.org/wiki/Q1141436', 'display_name': 'Marketing research', 'level': 2, 'score': 0.5819656}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.57628095}, {'id': 'https://openalex.org/C98495876', 'wikidata': 'https://www.wikidata.org/wiki/Q1323528', 'display_name': 'Digital marketing', 'level': 2, 'score': 0.56642234}, {'id': 'https://openalex.org/C192975520', 'wikidata': 'https://www.wikidata.org/wiki/Q1143466', 'display_name': 'Marketing management', 'level': 2, 'score': 0.4963923}, {'id': 'https://openalex.org/C39453970', 'wikidata': 'https://www.wikidata.org/wiki/Q7317267', 'display_name': 'Return on marketing investment', 'level': 3, 'score': 0.47209448}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.44733298}, {'id': 'https://openalex.org/C15306905', 'wikidata': 'https://www.wikidata.org/wiki/Q6770925', 'display_name': 'Marketing science', 'level': 4, 'score': 0.4446538}, {'id': 'https://openalex.org/C98716237', 'wikidata': 'https://www.wikidata.org/wiki/Q193959', 'display_name': 'Marketing mix', 'level': 2, 'score': 0.41161638}, {'id': 'https://openalex.org/C54649085', 'wikidata': 'https://www.wikidata.org/wiki/Q574424', 'display_name': 'Relationship marketing', 'level': 3, 'score': 0.35361654}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.35258442}], 'mesh': [], 'locations_count': 2, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1108/978-1-80071-264-520211014', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4306463237', 'display_name': 'Emerald Publishing Limited eBooks', 'issn_l': None, 'issn': None, 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': None, 'host_organization_name': None, 'host_organization_lineage': [], 'host_organization_lineage_names': [], 'type': 'ebook platform'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, {'is_oa': True, 'landing_page_url': 'https://www.um.edu.mt/library/oar/handle/123456789/60424', 'pdf_url': 'https://www.um.edu.mt/library/oar/bitstream/123456789/60424/1/online%20marketing%20methods.pdf', 'source': {'id': 'https://openalex.org/S4306400782', 'display_name': 'OAR@UM (University of Malta)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I197854408', 'host_organization_name': 'University of Malta', 'host_organization_lineage': ['https://openalex.org/I197854408'], 'host_organization_lineage_names': ['University of Malta'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://www.um.edu.mt/library/oar/handle/123456789/60424', 'pdf_url': 'https://www.um.edu.mt/library/oar/bitstream/123456789/60424/1/online%20marketing%20methods.pdf', 'source': {'id': 'https://openalex.org/S4306400782', 'display_name': 'OAR@UM (University of Malta)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I197854408', 'host_organization_name': 'University of Malta', 'host_organization_lineage': ['https://openalex.org/I197854408'], 'host_organization_lineage_names': ['University of Malta'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 40, 'referenced_works': ['https://openalex.org/W1114177902', 'https://openalex.org/W1494180262', 'https://openalex.org/W2027762216', 'https://openalex.org/W2042838633', 'https://openalex.org/W2142750046', 'https://openalex.org/W2196962713', 'https://openalex.org/W2197341611', 'https://openalex.org/W2331254423', 'https://openalex.org/W2334763113', 'https://openalex.org/W2394695694', 'https://openalex.org/W2396832258', 'https://openalex.org/W2400300847', 'https://openalex.org/W2486289894', 'https://openalex.org/W2512644043', 'https://openalex.org/W2729960909', 'https://openalex.org/W2734595044', 'https://openalex.org/W2740755884', 'https://openalex.org/W2751237919', 'https://openalex.org/W2757213796', 'https://openalex.org/W2759158816', 'https://openalex.org/W2767668798', 'https://openalex.org/W2774540121', 'https://openalex.org/W2790432871', 'https://openalex.org/W2799438434', 'https://openalex.org/W2886736973', 'https://openalex.org/W2888642413', 'https://openalex.org/W2897911281', 'https://openalex.org/W2947456204', 'https://openalex.org/W2953597920', 'https://openalex.org/W2958570330', 'https://openalex.org/W2964005351', 'https://openalex.org/W2967396367', 'https://openalex.org/W2968996720', 'https://openalex.org/W2969679621', 'https://openalex.org/W2970100351', 'https://openalex.org/W3121813943', 'https://openalex.org/W3124497955', 'https://openalex.org/W370360353', 'https://openalex.org/W4247023024', 'https://openalex.org/W4253805760'], 'related_works': ['https://openalex.org/W597945784', 'https://openalex.org/W3126732555', 'https://openalex.org/W3011911795', 'https://openalex.org/W2982409977', 'https://openalex.org/W2923466940', 'https://openalex.org/W2377043229', 'https://openalex.org/W2164456456', 'https://openalex.org/W2116211112', 'https://openalex.org/W2070387265', 'https://openalex.org/W2029794145'], 'abstract_inverted_index': {'This': [0], 'chapter': [1, 109], 'presents': [2], 'a': [3, 111], 'systematic': [4], 'review': [5, 120], 'of': [6, 10, 71, 114, 121], 'over': [7], '30': [8], 'types': [9], 'online': [11, 42, 72, 80, 95, 116, 128, 158], 'marketing': [12, 25, 43, 51, 73, 81, 96, 117, 129, 159], 'methods.': [13, 118, 160], 'It': [14], 'describes': [15], 'different': [16, 115], 'methods': [17, 61, 82, 97, 130], 'like': [18], 'email': [19, 133], 'marketing,': [20, 23, 29], 'social': [21], 'network': [22], 'in-game': [24], 'and': [26, 52, 65, 134], 'augmented': [27], 'reality': [28], 'among': [30], 'other': [31], 'approaches.': [32], 'The': [33, 88], 'researchers': [34, 89, 148], 'discuss': [35], 'that': [36, 91, 125], 'the': [37, 92, 104, 122, 126, 132, 135, 147], 'rationale': [38], 'for': [39, 141, 153], 'using': [40], 'these': [41, 79], 'strategies': [44], 'is': [45], 'to': [46, 85], 'increase': [47], 'brand': [48], 'awareness,': [49], 'customer-centric': [50], 'consumer': [53], 'loyalty.': [54], 'They': [55], 'shed': [56], 'light': [57], 'on': [58], 'various': [59], 'personalization': [60], 'including': [62, 131], 'recommendation': [63], 'systems': [64], 'user-generated': [66], 'content': [67], 'in': [68], 'their': [69, 151], 'taxonomy': [70], 'terms.': [74], 'Hence,': [75], 'they': [76], 'explain': [77], 'how': [78], 'are': [83, 137], 'related': [84], 'each': [86], 'other.': [87], 'contend': [90], 'boundaries': [93], 'between': [94], 'have': [98], 'not': [99], 'been': [100], 'clarified': [101], 'enough': [102], 'within': [103], 'academic': [105], 'literature.': [106], 'Therefore,': [107], 'this': [108], 'provides': [110], 'better': [112], 'understanding': [113], 'A': [119], 'literature': [123], 'suggests': [124], '"oldest"': [127], 'websites': [136], 'still': [138], 'very': [139], 'relevant': [140], "today's": [142], 'corporate': [143], 'communication.': [144], 'In': [145], 'conclusion,': [146], 'put': [149], 'forward': [150], 'recommendations': [152], 'future': [154], 'research': [155], 'about': [156], 'contemporary': [157]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W3123174929', 'counts_by_year': [{'year': 2024, 'cited_by_count': 3}, {'year': 2023, 'cited_by_count': 8}, {'year': 2022, 'cited_by_count': 10}, {'year': 2021, 'cited_by_count': 8}, {'year': 2020, 'cited_by_count': 1}], 'updated_date': '2024-12-19T05:33:55.152942', 'created_date': '2021-02-01'}