Title: The Role of Advertising in the System of Integrated Marketing Communications
Abstract:The paper is devoted to the analysis of implementation social media marketing as the promotion tool. This topic is urgent because of rapid socialization of the Internet, which is the main trend of the...The paper is devoted to the analysis of implementation social media marketing as the promotion tool. This topic is urgent because of rapid socialization of the Internet, which is the main trend of the modern online environment. We conducted the investigation of the platforms for the promotion of the educational company: social networks VKontakte and Instagram. We made the conclusion that using our recommendations, as well as the benefits of marketing in social networks, Educational company will be able to build own promotion strategy, allowing to solve both local and global goals, which in general will increase competitiveness of the company in the educational market.Read More
Publication Year: 2018
Publication Date: 2018-10-14
Language: en
Type: article
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