Publication Information

{'id': 'https://openalex.org/W2898361195', 'doi': 'https://doi.org/10.5937/ekonomika1803077b', 'title': 'Role of marketing and social networks in improving business effectiveness', 'display_name': 'Role of marketing and social networks in improving business effectiveness', 'publication_year': 2018, 'publication_date': '2018-01-01', 'ids': {'openalex': 'https://openalex.org/W2898361195', 'doi': 'https://doi.org/10.5937/ekonomika1803077b', 'mag': '2898361195'}, 'language': 'en', 'primary_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.5937/ekonomika1803077b', 'pdf_url': 'https://scindeks-clanci.ceon.rs/data/pdf/0350-137X/2018/0350-137X1803077B.pdf', 'source': {'id': 'https://openalex.org/S2764944728', 'display_name': 'Ekonomika', 'issn_l': '0350-137X', 'issn': ['0350-137X', '2334-9190'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': 'https://openalex.org/P4310322408', 'host_organization_name': 'Drustvo ekonomista "Ekonomika", Nis', 'host_organization_lineage': ['https://openalex.org/P4310322408'], 'host_organization_lineage_names': ['Drustvo ekonomista "Ekonomika", Nis'], 'type': 'journal'}, 'license': 'cc-by-nc', 'license_id': 'https://openalex.org/licenses/cc-by-nc', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': True, 'oa_status': 'gold', 'oa_url': 'https://scindeks-clanci.ceon.rs/data/pdf/0350-137X/2018/0350-137X1803077B.pdf', 'any_repository_has_fulltext': True}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5091063593', 'display_name': 'Sonja Becić', 'orcid': 'https://orcid.org/0009-0004-5741-3778'}, 'institutions': [{'id': 'https://openalex.org/I4210120853', 'display_name': 'Univerzitet Union Nikola Tesla', 'ror': 'https://ror.org/02kgjn162', 'country_code': 'RS', 'type': 'education', 'lineage': ['https://openalex.org/I4210120853']}, {'id': 'https://openalex.org/I1291425158', 'display_name': 'Google (United States)', 'ror': 'https://ror.org/00njsd438', 'country_code': 'US', 'type': 'company', 'lineage': ['https://openalex.org/I1291425158', 'https://openalex.org/I4210128969']}, {'id': 'https://openalex.org/I1316064682', 'display_name': 'LinkedIn (United States)', 'ror': 'https://ror.org/02fyxhe35', 'country_code': 'US', 'type': 'company', 'lineage': ['https://openalex.org/I1290206253', 'https://openalex.org/I1316064682']}, {'id': 'https://openalex.org/I2252078561', 'display_name': 'Meta (Israel)', 'ror': 'https://ror.org/02388em19', 'country_code': 'IL', 'type': 'company', 'lineage': ['https://openalex.org/I2252078561', 'https://openalex.org/I4210114444']}], 'countries': ['IL', 'RS', 'US'], 'is_corresponding': False, 'raw_author_name': 'Sonja Becić', 'raw_affiliation_strings': ['Union Nikola Tesla University, Faculty of Applied Sciences', 'мације преко Facebook, Twitte, Instagram, Google+, Pinterest, LinkedIn и'], 'affiliations': [{'raw_affiliation_string': 'Union Nikola Tesla University, Faculty of Applied Sciences', 'institution_ids': ['https://openalex.org/I4210120853']}, {'raw_affiliation_string': 'мације преко Facebook, Twitte, Instagram, Google+, Pinterest, LinkedIn и', 'institution_ids': ['https://openalex.org/I1291425158', 'https://openalex.org/I1316064682', 'https://openalex.org/I2252078561']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5076324899', 'display_name': 'Miloš Stojanović', 'orcid': 'https://orcid.org/0009-0009-3774-6483'}, 'institutions': [{'id': 'https://openalex.org/I4210120853', 'display_name': 'Univerzitet Union Nikola Tesla', 'ror': 'https://ror.org/02kgjn162', 'country_code': 'RS', 'type': 'education', 'lineage': ['https://openalex.org/I4210120853']}, {'id': 'https://openalex.org/I2252078561', 'display_name': 'Meta (Israel)', 'ror': 'https://ror.org/02388em19', 'country_code': 'IL', 'type': 'company', 'lineage': ['https://openalex.org/I2252078561', 'https://openalex.org/I4210114444']}, {'id': 'https://openalex.org/I1291425158', 'display_name': 'Google (United States)', 'ror': 'https://ror.org/00njsd438', 'country_code': 'US', 'type': 'company', 'lineage': ['https://openalex.org/I1291425158', 'https://openalex.org/I4210128969']}, {'id': 'https://openalex.org/I1316064682', 'display_name': 'LinkedIn (United States)', 'ror': 'https://ror.org/02fyxhe35', 'country_code': 'US', 'type': 'company', 'lineage': ['https://openalex.org/I1290206253', 'https://openalex.org/I1316064682']}], 'countries': ['IL', 'RS', 'US'], 'is_corresponding': False, 'raw_author_name': 'Miloš Stojanović', 'raw_affiliation_strings': ['Union Nikola Tesla University, Faculty of Applied Sciences', 'мације преко Facebook, Twitte, Instagram, Google+, Pinterest, LinkedIn и'], 'affiliations': [{'raw_affiliation_string': 'Union Nikola Tesla University, Faculty of Applied Sciences', 'institution_ids': ['https://openalex.org/I4210120853']}, {'raw_affiliation_string': 'мације преко Facebook, Twitte, Instagram, Google+, Pinterest, LinkedIn и', 'institution_ids': ['https://openalex.org/I2252078561', 'https://openalex.org/I1291425158', 'https://openalex.org/I1316064682']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5051716679', 'display_name': 'Milena Nikolić', 'orcid': 'https://orcid.org/0000-0002-8665-0738'}, 'institutions': [{'id': 'https://openalex.org/I4210120853', 'display_name': 'Univerzitet Union Nikola Tesla', 'ror': 'https://ror.org/02kgjn162', 'country_code': 'RS', 'type': 'education', 'lineage': ['https://openalex.org/I4210120853']}, {'id': 'https://openalex.org/I2252078561', 'display_name': 'Meta (Israel)', 'ror': 'https://ror.org/02388em19', 'country_code': 'IL', 'type': 'company', 'lineage': ['https://openalex.org/I2252078561', 'https://openalex.org/I4210114444']}, {'id': 'https://openalex.org/I1291425158', 'display_name': 'Google (United States)', 'ror': 'https://ror.org/00njsd438', 'country_code': 'US', 'type': 'company', 'lineage': ['https://openalex.org/I1291425158', 'https://openalex.org/I4210128969']}, {'id': 'https://openalex.org/I1316064682', 'display_name': 'LinkedIn (United States)', 'ror': 'https://ror.org/02fyxhe35', 'country_code': 'US', 'type': 'company', 'lineage': ['https://openalex.org/I1290206253', 'https://openalex.org/I1316064682']}], 'countries': ['IL', 'RS', 'US'], 'is_corresponding': False, 'raw_author_name': 'Milena Nikolić', 'raw_affiliation_strings': ['Union Nikola Tesla University, Faculty of Applied Sciences', 'мације преко Facebook, Twitte, Instagram, Google+, Pinterest, LinkedIn и'], 'affiliations': [{'raw_affiliation_string': 'Union Nikola Tesla University, Faculty of Applied Sciences', 'institution_ids': ['https://openalex.org/I4210120853']}, {'raw_affiliation_string': 'мације преко Facebook, Twitte, Instagram, Google+, Pinterest, LinkedIn и', 'institution_ids': ['https://openalex.org/I2252078561', 'https://openalex.org/I1291425158', 'https://openalex.org/I1316064682']}]}], 'institution_assertions': [], 'countries_distinct_count': 3, 'institutions_distinct_count': 4, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': {'value': 100, 'currency': 'EUR', 'value_usd': 107, 'provenance': 'doaj'}, 'apc_paid': {'value': 100, 'currency': 'EUR', 'value_usd': 107, 'provenance': 'doaj'}, 'fwci': 2.563, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 7, 'citation_normalized_percentile': {'value': 0.855192, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 82, 'max': 83}, 'biblio': {'volume': '64', 'issue': '3', 'first_page': '77', 'last_page': '88'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9992, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9992, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10068', 'display_name': 'Technology Adoption and User Behaviour', 'score': 0.9952, 'subfield': {'id': 'https://openalex.org/subfields/1802', 'display_name': 'Information Systems and Management'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10154', 'display_name': 'Customer Service Quality and Loyalty', 'score': 0.9861, 'subfield': {'id': 'https://openalex.org/subfields/1407', 'display_name': 'Organizational Behavior and Human Resource Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [], 'concepts': [{'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.61028516}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.5992946}, {'id': 'https://openalex.org/C2777754422', 'wikidata': 'https://www.wikidata.org/wiki/Q17081927', 'display_name': 'Social marketing', 'level': 2, 'score': 0.5270201}, {'id': 'https://openalex.org/C127107974', 'wikidata': 'https://www.wikidata.org/wiki/Q350884', 'display_name': 'Business marketing', 'level': 3, 'score': 0.41260067}, {'id': 'https://openalex.org/C195094911', 'wikidata': 'https://www.wikidata.org/wiki/Q14167904', 'display_name': 'Process management', 'level': 1, 'score': 0.37338394}, {'id': 'https://openalex.org/C48891531', 'wikidata': 'https://www.wikidata.org/wiki/Q1141436', 'display_name': 'Marketing research', 'level': 2, 'score': 0.32684296}], 'mesh': [], 'locations_count': 2, 'locations': [{'is_oa': True, 'landing_page_url': 'https://doi.org/10.5937/ekonomika1803077b', 'pdf_url': 'https://scindeks-clanci.ceon.rs/data/pdf/0350-137X/2018/0350-137X1803077B.pdf', 'source': {'id': 'https://openalex.org/S2764944728', 'display_name': 'Ekonomika', 'issn_l': '0350-137X', 'issn': ['0350-137X', '2334-9190'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': 'https://openalex.org/P4310322408', 'host_organization_name': 'Drustvo ekonomista "Ekonomika", Nis', 'host_organization_lineage': ['https://openalex.org/P4310322408'], 'host_organization_lineage_names': ['Drustvo ekonomista "Ekonomika", Nis'], 'type': 'journal'}, 'license': 'cc-by-nc', 'license_id': 'https://openalex.org/licenses/cc-by-nc', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, {'is_oa': True, 'landing_page_url': 'http://ageconsearch.umn.edu/record/290282', 'pdf_url': 'https://ageconsearch.umn.edu/record/290282/files/3-2018%20pages%2077-88.pdf', 'source': {'id': 'https://openalex.org/S4306401616', 'display_name': 'AgEcon Search (University of Minnesota, USA)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I4210120349', 'host_organization_name': 'University of Minnesota Rochester', 'host_organization_lineage': ['https://openalex.org/I4210120349'], 'host_organization_lineage_names': ['University of Minnesota Rochester'], 'type': 'repository'}, 'license': 'other-oa', 'license_id': 'https://openalex.org/licenses/other-oa', 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.5937/ekonomika1803077b', 'pdf_url': 'https://scindeks-clanci.ceon.rs/data/pdf/0350-137X/2018/0350-137X1803077B.pdf', 'source': {'id': 'https://openalex.org/S2764944728', 'display_name': 'Ekonomika', 'issn_l': '0350-137X', 'issn': ['0350-137X', '2334-9190'], 'is_oa': True, 'is_in_doaj': True, 'is_core': False, 'host_organization': 'https://openalex.org/P4310322408', 'host_organization_name': 'Drustvo ekonomista "Ekonomika", Nis', 'host_organization_lineage': ['https://openalex.org/P4310322408'], 'host_organization_lineage_names': ['Drustvo ekonomista "Ekonomika", Nis'], 'type': 'journal'}, 'license': 'cc-by-nc', 'license_id': 'https://openalex.org/licenses/cc-by-nc', 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 9, 'referenced_works': ['https://openalex.org/W1964798699', 'https://openalex.org/W1983127483', 'https://openalex.org/W1992133319', 'https://openalex.org/W2014119499', 'https://openalex.org/W2042000703', 'https://openalex.org/W2095888895', 'https://openalex.org/W2098099892', 'https://openalex.org/W2346713234', 'https://openalex.org/W4285719527'], 'related_works': ['https://openalex.org/W4213225626', 'https://openalex.org/W2936049090', 'https://openalex.org/W2773497857', 'https://openalex.org/W2766293643', 'https://openalex.org/W2564572726', 'https://openalex.org/W2359241706', 'https://openalex.org/W2076527716', 'https://openalex.org/W2052342769', 'https://openalex.org/W2003945831', 'https://openalex.org/W1598591800'], 'abstract_inverted_index': {'Modern': [0], 'technologies': [1], 'offer': [2], 'many': [3], 'opportunities': [4], 'to': [5, 16, 18, 23, 42, 97, 108, 132, 154], 'companies': [6], 'everywhere': [7], 'in': [8, 32, 37, 40, 70, 72, 152], 'the': [9, 46, 92], 'world.': [10], "Marketing's": [11], 'and': [12, 27, 34, 51, 55, 68, 87, 91, 102, 140], "manager's": [13], 'job': [14], 'is': [15, 131], 'get': [17], 'know': [19, 24], 'all': [20, 58], 'those': [21], 'possibilities,': [22], 'their': [25], 'positive': [26], 'negative': [28], 'side,': [29], 'put': [30], 'it': [31, 36], 'context': [33], 'use': [35], 'marketing': [38, 150], 'strategy': [39], 'order': [41, 153], 'upgrade': [43], 'business': [44, 101, 156], 'of': [45, 128, 149], 'company,': [47], 'improve': [48, 155], 'sales': [49], 'effectiveness,': [50], 'finally,': [52], 'raise': [53], 'revenues': [54], 'value': [56], 'for': [57], 'stakeholders.': [59], 'This': [60], 'paper': [61, 130], 'contains': [62], 'data': [63], 'on': [64], 'using': [65, 80], 'social': [66, 89, 135], 'networks': [67, 94, 136], 'technology': [69], 'advance': [71], 'company': [73], 'actions,': [74], 'so': [75], 'informations': [76, 99], 'are': [77, 95], 'firstly': [78], 'collected': [79], 'Facebook,': [81], 'Twitter,': [82], 'Instagram,': [83], 'Google+,': [84], 'Pinterest,': [85], 'LinkedIn,': [86], 'other': [88], 'platforms,': [90], 'same': [93], 'used': [96, 107, 145], 'spread': [98], 'about': [100], 'products,': [103], 'along': [104], 'with': [105], 'feedback': [106], 'correct': [109], 'future': [110], 'actions.': [111], 'Informations': [112], 'gathered': [113], 'can': [114, 120, 143], 'be': [115, 121, 144], 'extremely': [116], 'useful,': [117], 'but': [118], 'some': [119], 'recognized': [122], 'as': [123, 146], 'unneeded.': [124], 'The': [125], 'main': [126], 'goal': [127], 'this': [129], 'show': [133], 'how': [134, 141], 'influence': [137], 'modern': [138], 'businesses': [139], 'they': [142], 'a': [147], 'part': [148], 'mix': [151], 'effectiveness.': [157]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2898361195', 'counts_by_year': [{'year': 2024, 'cited_by_count': 2}, {'year': 2021, 'cited_by_count': 4}, {'year': 2020, 'cited_by_count': 1}], 'updated_date': '2024-12-12T12:21:09.023502', 'created_date': '2018-11-02'}