Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W3096526744', 'doi': 'https://doi.org/10.1007/978-3-030-60073-0_29', 'title': 'Analysis of Contextual Effects of Advertising Banners', 'display_name': 'Analysis of Contextual Effects of Advertising Banners', 'publication_year': 2020, 'publication_date': '2020-01-01', 'ids': {'openalex': 'https://openalex.org/W3096526744', 'doi': 'https://doi.org/10.1007/978-3-030-60073-0_29', 'mag': '3096526744'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1007/978-3-030-60073-0_29', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210230245', 'display_name': 'Lecture notes in information systems and organisation', 'issn_l': '2195-4976', 'issn': ['2195-4976', '2195-4968'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310319972', 'host_organization_name': 'Springer International Publishing', 'host_organization_lineage': ['https://openalex.org/P4310319965', 'https://openalex.org/P4310319972'], 'host_organization_lineage_names': ['Springer Nature', 'Springer International Publishing'], 'type': 'book series'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'book-chapter', 'type_crossref': 'book-chapter', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5078738284', 'display_name': 'Sebastian Schöber', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I4210136249', 'display_name': 'University of Applied Sciences Upper Austria', 'ror': 'https://ror.org/03jqp6d56', 'country_code': 'AT', 'type': 'education', 'lineage': ['https://openalex.org/I4210136249']}], 'countries': ['AT'], 'is_corresponding': False, 'raw_author_name': 'Sebastian Schöber', 'raw_affiliation_strings': ['University of Applied Sciences Upper Austria, Campus Steyr, Wels, Austria'], 'affiliations': [{'raw_affiliation_string': 'University of Applied Sciences Upper Austria, Campus Steyr, Wels, Austria', 'institution_ids': ['https://openalex.org/I4210136249']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5041608184', 'display_name': 'Harald Kindermann', 'orcid': 'https://orcid.org/0000-0003-3308-2981'}, 'institutions': [{'id': 'https://openalex.org/I4210136249', 'display_name': 'University of Applied Sciences Upper Austria', 'ror': 'https://ror.org/03jqp6d56', 'country_code': 'AT', 'type': 'education', 'lineage': ['https://openalex.org/I4210136249']}], 'countries': ['AT'], 'is_corresponding': False, 'raw_author_name': 'Harald Kindermann', 'raw_affiliation_strings': ['University of Applied Sciences Upper Austria, Campus Steyr, Wels, Austria'], 'affiliations': [{'raw_affiliation_string': 'University of Applied Sciences Upper Austria, Campus Steyr, Wels, Austria', 'institution_ids': ['https://openalex.org/I4210136249']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': False, 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 60}, 'biblio': {'volume': None, 'issue': None, 'first_page': '253', 'last_page': '258'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.997, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.997, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9959, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T12214', 'display_name': 'Media Influence and Health', 'score': 0.9836, 'subfield': {'id': 'https://openalex.org/subfields/1208', 'display_name': 'Literature and Literary Theory'}, 'field': {'id': 'https://openalex.org/fields/12', 'display_name': 'Arts and Humanities'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/banner', 'display_name': 'Banner', 'score': 0.9324914}, {'id': 'https://openalex.org/keywords/exploratory-research', 'display_name': 'Exploratory research', 'score': 0.6185372}, {'id': 'https://openalex.org/keywords/exploratory-analysis', 'display_name': 'Exploratory analysis', 'score': 0.5679497}], 'concepts': [{'id': 'https://openalex.org/C157572991', 'wikidata': 'https://www.wikidata.org/wiki/Q806880', 'display_name': 'Banner', 'level': 2, 'score': 0.9324914}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.6841663}, {'id': 'https://openalex.org/C85973986', 'wikidata': 'https://www.wikidata.org/wiki/Q1091731', 'display_name': 'Exploratory research', 'level': 2, 'score': 0.6185372}, {'id': 'https://openalex.org/C2780733359', 'wikidata': 'https://www.wikidata.org/wiki/Q331769', 'display_name': 'Mood', 'level': 2, 'score': 0.6006091}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.57281685}, {'id': 'https://openalex.org/C3018260909', 'wikidata': 'https://www.wikidata.org/wiki/Q1322871', 'display_name': 'Exploratory analysis', 'level': 2, 'score': 0.5679497}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.31015646}, {'id': 'https://openalex.org/C77805123', 'wikidata': 'https://www.wikidata.org/wiki/Q161272', 'display_name': 'Social psychology', 'level': 1, 'score': 0.3041676}, {'id': 'https://openalex.org/C144024400', 'wikidata': 'https://www.wikidata.org/wiki/Q21201', 'display_name': 'Sociology', 'level': 0, 'score': 0.18914506}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.1809395}, {'id': 'https://openalex.org/C205649164', 'wikidata': 'https://www.wikidata.org/wiki/Q1071', 'display_name': 'Geography', 'level': 0, 'score': 0.11262208}, {'id': 'https://openalex.org/C2522767166', 'wikidata': 'https://www.wikidata.org/wiki/Q2374463', 'display_name': 'Data science', 'level': 1, 'score': 0.08176541}, {'id': 'https://openalex.org/C36289849', 'wikidata': 'https://www.wikidata.org/wiki/Q34749', 'display_name': 'Social science', 'level': 1, 'score': 0.050044984}, {'id': 'https://openalex.org/C166957645', 'wikidata': 'https://www.wikidata.org/wiki/Q23498', 'display_name': 'Archaeology', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1007/978-3-030-60073-0_29', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210230245', 'display_name': 'Lecture notes in information systems and organisation', 'issn_l': '2195-4976', 'issn': ['2195-4976', '2195-4968'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310319972', 'host_organization_name': 'Springer International Publishing', 'host_organization_lineage': ['https://openalex.org/P4310319965', 'https://openalex.org/P4310319972'], 'host_organization_lineage_names': ['Springer Nature', 'Springer International Publishing'], 'type': 'book series'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'score': 0.73, 'display_name': 'Peace, justice, and strong institutions', 'id': 'https://metadata.un.org/sdg/16'}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 15, 'referenced_works': ['https://openalex.org/W15225132', 'https://openalex.org/W1856058564', 'https://openalex.org/W1977229740', 'https://openalex.org/W2018408207', 'https://openalex.org/W2033523694', 'https://openalex.org/W2135255848', 'https://openalex.org/W2157247555', 'https://openalex.org/W24058262', 'https://openalex.org/W2415983483', 'https://openalex.org/W2486041168', 'https://openalex.org/W2613130254', 'https://openalex.org/W2796373119', 'https://openalex.org/W4213235949', 'https://openalex.org/W4231909329', 'https://openalex.org/W4251770660'], 'related_works': ['https://openalex.org/W4388039765', 'https://openalex.org/W2977786346', 'https://openalex.org/W2733808280', 'https://openalex.org/W2384057431', 'https://openalex.org/W2383322307', 'https://openalex.org/W2375949218', 'https://openalex.org/W2366261375', 'https://openalex.org/W2361862183', 'https://openalex.org/W2361175230', 'https://openalex.org/W2227299183'], 'abstract_inverted_index': None, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W3096526744', 'counts_by_year': [], 'updated_date': '2024-12-26T06:05:13.333141', 'created_date': '2020-11-09'}