Title: Effectiveness of Online Advertising on Buying Behavior of Online Users in Karungal Area
Abstract:The most glamorous item of Promotion mix is the advertising. Online advertisement is more attractive to the consumer as it uses various ways to adverse ideas. According to recent ideas on the consumer...The most glamorous item of Promotion mix is the advertising. Online advertisement is more attractive to the consumer as it uses various ways to adverse ideas. According to recent ideas on the consumer behaves of the internet uses there are form distinct groups of consumes, exploration, entertainment, shopping, information. The purpose of the study is to see the effect of online advertising on online buying behavior only from the online uses. The research paper deals with. The Effects of online advertising on. Purchase behavior of online uses. Finally some useful implications have been offered for the consumes at the end.Read More
Publication Year: 2020
Publication Date: 2020-02-09
Language: en
Type: article
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