Publication Information

{'id': 'https://openalex.org/W2890818665', 'doi': 'https://doi.org/10.1109/icsssm.2018.8464980', 'title': 'A Study of Acceptance of Weibo Forwarding Advertising Based on Motivation Theory', 'display_name': 'A Study of Acceptance of Weibo Forwarding Advertising Based on Motivation Theory', 'publication_year': 2018, 'publication_date': '2018-07-01', 'ids': {'openalex': 'https://openalex.org/W2890818665', 'doi': 'https://doi.org/10.1109/icsssm.2018.8464980', 'mag': '2890818665'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1109/icsssm.2018.8464980', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'proceedings-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5058461351', 'display_name': 'Zhu Mengyang', 'orcid': 'https://orcid.org/0009-0008-4172-284X'}, 'institutions': [{'id': 'https://openalex.org/I204983213', 'display_name': 'Harbin Institute of Technology', 'ror': 'https://ror.org/01yqg2h08', 'country_code': 'CN', 'type': 'education', 'lineage': ['https://openalex.org/I204983213']}], 'countries': ['CN'], 'is_corresponding': False, 'raw_author_name': 'Zhu Mengyang', 'raw_affiliation_strings': ['School of Economics and Management, Harbin Institute of Technology, Shenzhen, Shenzhen, China'], 'affiliations': [{'raw_affiliation_string': 'School of Economics and Management, Harbin Institute of Technology, Shenzhen, Shenzhen, China', 'institution_ids': ['https://openalex.org/I204983213']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5088449827', 'display_name': 'Han An', 'orcid': 'https://orcid.org/0000-0003-2803-5670'}, 'institutions': [{'id': 'https://openalex.org/I204983213', 'display_name': 'Harbin Institute of Technology', 'ror': 'https://ror.org/01yqg2h08', 'country_code': 'CN', 'type': 'education', 'lineage': ['https://openalex.org/I204983213']}], 'countries': ['CN'], 'is_corresponding': False, 'raw_author_name': 'An Han', 'raw_affiliation_strings': ['School of Economics and Management, Harbin Institute of Technology, Shenzhen, Shenzhen, China'], 'affiliations': [{'raw_affiliation_string': 'School of Economics and Management, Harbin Institute of Technology, Shenzhen, Shenzhen, China', 'institution_ids': ['https://openalex.org/I204983213']}]}, {'author_position': 'middle', 'author': {'id': 'https://openalex.org/A5100941085', 'display_name': 'Sun Huifen', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I204983213', 'display_name': 'Harbin Institute of Technology', 'ror': 'https://ror.org/01yqg2h08', 'country_code': 'CN', 'type': 'education', 'lineage': ['https://openalex.org/I204983213']}], 'countries': ['CN'], 'is_corresponding': False, 'raw_author_name': 'Sun Huifen', 'raw_affiliation_strings': ['School of Economics and Management, Harbin Institute of Technology, Shenzhen, Shenzhen, China'], 'affiliations': [{'raw_affiliation_string': 'School of Economics and Management, Harbin Institute of Technology, Shenzhen, Shenzhen, China', 'institution_ids': ['https://openalex.org/I204983213']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5100605470', 'display_name': 'Jifan Ren', 'orcid': 'https://orcid.org/0000-0003-4593-802X'}, 'institutions': [{'id': 'https://openalex.org/I204983213', 'display_name': 'Harbin Institute of Technology', 'ror': 'https://ror.org/01yqg2h08', 'country_code': 'CN', 'type': 'education', 'lineage': ['https://openalex.org/I204983213']}], 'countries': ['CN'], 'is_corresponding': False, 'raw_author_name': 'Ren Jifan', 'raw_affiliation_strings': ['School of Economics and Management, Harbin Institute of Technology, Shenzhen, Shenzhen, China'], 'affiliations': [{'raw_affiliation_string': 'School of Economics and Management, Harbin Institute of Technology, Shenzhen, Shenzhen, China', 'institution_ids': ['https://openalex.org/I204983213']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 62}, 'biblio': {'volume': None, 'issue': None, 'first_page': '1', 'last_page': '4'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9992, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9992, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10068', 'display_name': 'Technology Adoption and User Behaviour', 'score': 0.997, 'subfield': {'id': 'https://openalex.org/subfields/1802', 'display_name': 'Information Systems and Management'}, 'field': {'id': 'https://openalex.org/fields/18', 'display_name': 'Decision Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9911, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/advertising-research', 'display_name': 'Advertising research', 'score': 0.7592036}, {'id': 'https://openalex.org/keywords/advertising-campaign', 'display_name': 'Advertising campaign', 'score': 0.5292356}, {'id': 'https://openalex.org/keywords/affect', 'display_name': 'Affect', 'score': 0.4615263}], 'concepts': [{'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.78608704}, {'id': 'https://openalex.org/C12718992', 'wikidata': 'https://www.wikidata.org/wiki/Q4686766', 'display_name': 'Advertising research', 'level': 2, 'score': 0.7592036}, {'id': 'https://openalex.org/C12713177', 'wikidata': 'https://www.wikidata.org/wiki/Q1900281', 'display_name': 'Perspective (graphical)', 'level': 2, 'score': 0.71737015}, {'id': 'https://openalex.org/C518677369', 'wikidata': 'https://www.wikidata.org/wiki/Q202833', 'display_name': 'Social media', 'level': 2, 'score': 0.6206389}, {'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.5316601}, {'id': 'https://openalex.org/C110350745', 'wikidata': 'https://www.wikidata.org/wiki/Q1761818', 'display_name': 'Advertising campaign', 'level': 2, 'score': 0.5292356}, {'id': 'https://openalex.org/C2776035688', 'wikidata': 'https://www.wikidata.org/wiki/Q1606558', 'display_name': 'Affect (linguistics)', 'level': 2, 'score': 0.4615263}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.43898436}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.29579896}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.2521732}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.17404753}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.11802673}, {'id': 'https://openalex.org/C154945302', 'wikidata': 'https://www.wikidata.org/wiki/Q11660', 'display_name': 'Artificial intelligence', 'level': 1, 'score': 0.05296099}, {'id': 'https://openalex.org/C46312422', 'wikidata': 'https://www.wikidata.org/wiki/Q11024', 'display_name': 'Communication', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1109/icsssm.2018.8464980', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 24, 'referenced_works': ['https://openalex.org/W1521808476', 'https://openalex.org/W1595162364', 'https://openalex.org/W1958514805', 'https://openalex.org/W1965978866', 'https://openalex.org/W1988987806', 'https://openalex.org/W1997433106', 'https://openalex.org/W2023860446', 'https://openalex.org/W2042974506', 'https://openalex.org/W2072357579', 'https://openalex.org/W2093022235', 'https://openalex.org/W2095507885', 'https://openalex.org/W2099342631', 'https://openalex.org/W2130344866', 'https://openalex.org/W2166033352', 'https://openalex.org/W2181936637', 'https://openalex.org/W2185174751', 'https://openalex.org/W2314725136', 'https://openalex.org/W2598357108', 'https://openalex.org/W2610600864', 'https://openalex.org/W2611201576', 'https://openalex.org/W2619721915', 'https://openalex.org/W2904047319', 'https://openalex.org/W2910109070', 'https://openalex.org/W4248568333'], 'related_works': ['https://openalex.org/W4312586473', 'https://openalex.org/W4235029407', 'https://openalex.org/W324811437', 'https://openalex.org/W3150755883', 'https://openalex.org/W3126656022', 'https://openalex.org/W3027142584', 'https://openalex.org/W3015649498', 'https://openalex.org/W2913055349', 'https://openalex.org/W2385438319', 'https://openalex.org/W2346030802'], 'abstract_inverted_index': {'With': [0], 'the': [1, 41, 47, 58, 65, 83, 88, 97, 115], 'ever-increasing': [2], 'influence': [3], 'of': [4, 43, 49, 53, 67, 72, 91, 100], 'social': [5, 10, 24], 'media': [6, 11, 25], 'such': [7], 'as': [8, 129], 'Weibo,': [9], 'advertising': [12, 26, 62, 89], 'has': [13, 27, 32], 'gradually': [14], 'received': [15], 'attention.': [16], 'In': [17], 'recent': [18], 'years,': [19], 'compared': [20], 'with': [21], 'traditional': [22], 'advertising,': [23, 94, 127], 'developed': [28], 'more': [29], 'rapidly': [30], 'and': [31, 87, 95, 108, 137, 140], 'a': [33, 69, 77, 111, 132], 'better': [34], 'prospect.': [35], 'Therefore,': [36], 'whether': [37], 'it': [38, 51], 'is': [39, 52], 'from': [40, 46, 106], 'perspective': [42, 48], 'advertisers': [44, 123, 136], 'or': [45], 'consumers,': [50], 'great': [54], 'significance': [55], 'to': [56, 124, 130], 'explore': [57], 'factors': [59], 'that': [60, 80], 'affect': [61], 'acceptance.': [63], 'On': [64], 'basis': [66], 'reviewing': [68], 'large': [70], 'number': [71], 'related': [73], 'research,': [74], 'we': [75], 'proposes': [76], 'research': [78, 118, 144], 'model': [79], 'mainly': [81], 'studies': [82], 'relationship': [84], 'between': [85, 135], 'motivation': [86], 'acceptance': [90], 'Weibo': [92], 'forwarding': [93], 'discusses': [96], 'moderating': [98], 'effect': [99], 'involvement.': [101], 'Data': [102], 'will': [103], 'be': [104], 'collected': [105], 'undergraduates': [107], 'postgraduates': [109], 'at': [110], 'certain': [112], 'university': [113], 'in': [114], 'south.': [116], 'This': [117], 'can': [119], 'provide': [120], 'suggestions': [121, 141], 'for': [122, 142], 'improve': [125], 'their': [126], 'so': [128], 'achieve': [131], 'win-win': [133], 'situation': [134], 'consumers.': [138], 'Implications': [139], 'future': [143], 'are': [145], 'discussed.': [146]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2890818665', 'counts_by_year': [], 'updated_date': '2024-12-12T18:19:01.310678', 'created_date': '2018-09-27'}