Title: A study on brand preference to HONDA two wheelers among Youths
Abstract:Brand preference is the measure of brand loyalty in which a consumer will choose a particular brand in presence of competing brands, but will accept the substitutes if that brand is not available. Bra...Brand preference is the measure of brand loyalty in which a consumer will choose a particular brand in presence of competing brands, but will accept the substitutes if that brand is not available. Brand preference is the selective demand for a company's brand rather than a product; the degree to which consumer prefer one brand over the another. Brand loyalty refers to the extent of the faithfulness of consumer to a particular brand, expressed through their repeated purchases, irrespective of the marketing pressure generated by the competing brands.Read More
Publication Year: 2017
Publication Date: 2017-08-01
Language: en
Type: article
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