Title: Innovation, Innovation Strategy, and Strategic Innovation
Abstract:Purpose The purposes of this chapter are to propose definitions of innovation, product innovation, business model innovation, marketing innovation, innovation strategy, and strategic innovation, elabo...Purpose The purposes of this chapter are to propose definitions of innovation, product innovation, business model innovation, marketing innovation, innovation strategy, and strategic innovation, elaborate on their literature and conceptual underpinnings, and provide an overview of the conceptual domains of innovation, innovation strategy, and strategic innovation.Read More
Publication Year: 2018
Publication Date: 2018-06-12
Language: en
Type: book-chapter
Indexed In: ['crossref']
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Cited By Count: 58
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