Title: Rethinking Open Innovation Beyond the Innovation Funnel
Abstract:IntroductionDo we need to rethink open innovation? Is this really necessary? In this article, I provide a few reasons why open innovation has to be disconnected from the innovation funnel. Once open i...IntroductionDo we need to rethink open innovation? Is this really necessary? In this article, I provide a few reasons why open innovation has to be disconnected from the innovation funnel. Once open innovation is freed from this straightjacket, we might give it a “second wind” for additional growth.Open innovation has always (implicitly) focused on new product introductions.Read More