Abstract: This chapter introduces the marketing. It starts by examining the definitions of marketing based on the data analysis. It then explores the importance of marketing in information organizations, the market environments, and the marketing process. The key marketing concepts including social marketing, relationship marketing, digital marketing, and social media marketing are explained. By the end of the chapter, the key points of this chapter are summarized and the references are provided.
Publication Year: 2017
Publication Date: 2017-09-30
Language: en
Type: book-chapter
Indexed In: ['crossref']
Access and Citation
Cited By Count: 3
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