Title: CODE-SWITCHING IN THE ADVERTISEMENTS OF GO GIRL! MAGAZINE
Abstract: This research analyzed the phenomenon code switching in written form. The writer chose cell phone and its provider advertisements as her data because the phenomenon of code-switching in cell-phone advertisement is very prevalent. This study focused on the insertion type of code-switching frequently occurs in the advertisements and word class constituent mostly switched in intra-sentential code-switching sentence. The data were taken from Go Girl! Magazines and she took code-switching sentences in cell-phone and its provider as her data. After the writer analyzed the data, she found there are two insertion types of code-switching in the advertisements, intra-sentential code-switching and inter-sentential code switching. The result of the analysis showed that the insertion type of code-switching frequently occurs in the advertisements is intra-sentential code-switching. In intra-sentential code-switching, the most switched constituent is noun word class. Based on Romaine, one reason why noun is frequently switched is because they are relatively free of syntactic restriction.
Publication Year: 2010
Publication Date: 2010-09-25
Language: en
Type: article
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