Title: REBRANDED AS ONE OF THE TOOLS INCREASE COMPETITIVENESS OF THE COMPANY ON THE MARKET
Abstract: This article reviews rebranding as the marketing instrument which can be applied when existing brand is irrelevant, unclaimed or it requires full market repositioning. As a result of the rebranding the company can reach a completely new level of its development, so it means that the rebranding will have positive impact on the financial results of the company and its reputation.
Publication Year: 2016
Publication Date: 2016-01-01
Language: en
Type: article
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