Title: The Strategy of Chinese Enterprises to Explore the Market of Brand
Abstract: Through its brand operators in brand reputation,market development,sales channels,quality control,a powerful Influence,supply,production,sales and other links in the external resources for the operation of the enterprise resources, so that brand market expansion and competitiveness of rapid increase.At present,China's enterprises should use a brand awareness,identify strategic brand,a brand positioning,the implementation of portfolio management,brand strategy as soon as a development environment to explore the market.
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
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