Title: TO STUDY THE CONSUMER DECISION MAKING BEHAVIOR TO PURCHASE OF DURABLE GOODS (WITH SPECIAL REFERENCE TO FEMALE IN LONI TOWN)
Abstract:A decision is the selection of a action from two or more alternative choices. Constantly consumers make decision regarding the choice, purchase, use of products and services. They face a lot of dilemm...A decision is the selection of a action from two or more alternative choices. Constantly consumers make decision regarding the choice, purchase, use of products and services. They face a lot of dilemma at the time of taking a purchase decision. Thus it is a process by which the consumers identify their needs, collect information, evaluate alternatives and make purchase decision. Females play a significant role in the domestic and socioeconomic life in the society. In India over the years, both female and male roles have been changing. Now a day’s female are playing different role of chief purchasing officer and controlling 85% of buying decisions. Certainly in male dominated societies many goods and services are actually decided and purchased by female. This is due to increasing literacy, independent income and role in the family. The consumer behaviour in relating to consumer durables is strongly affected by some economic, social, cultural and psychological factors; the present research has been selected for an intensive empirical survey of the various factors influencing the buyer’s behaviour on consumer durables inRead More
Publication Year: 2015
Publication Date: 2015-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot