Publication Information

{'id': 'https://openalex.org/W2498777450', 'doi': 'https://doi.org/10.5281/zenodo.848016', 'title': 'EFFECTIVENESS OF ONLINE ADVERTISING', 'display_name': 'EFFECTIVENESS OF ONLINE ADVERTISING', 'publication_year': 2017, 'publication_date': '2017-08-24', 'ids': {'openalex': 'https://openalex.org/W2498777450', 'doi': 'https://doi.org/10.5281/zenodo.848016', 'mag': '2498777450'}, 'language': 'en', 'primary_location': {'is_oa': True, 'landing_page_url': 'https://zenodo.org/record/848016', 'pdf_url': 'https://zenodo.org/records/848016/files/03_IJRG16_SE03_03.pdf', 'source': {'id': 'https://openalex.org/S4306400562', 'display_name': 'Zenodo (CERN European Organization for Nuclear Research)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I67311998', 'host_organization_name': 'European Organization for Nuclear Research', 'host_organization_lineage': ['https://openalex.org/I67311998'], 'host_organization_lineage_names': ['European Organization for Nuclear Research'], 'type': 'repository'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': [], 'open_access': {'is_oa': True, 'oa_status': 'green', 'oa_url': 'https://zenodo.org/records/848016/files/03_IJRG16_SE03_03.pdf', 'any_repository_has_fulltext': True}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5041221873', 'display_name': 'G. Anusha', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': True, 'raw_author_name': 'G. Anusha', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': ['https://openalex.org/A5041221873'], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.68, 'has_fulltext': False, 'cited_by_count': 4, 'citation_normalized_percentile': {'value': 0.732582, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 77, 'max': 79}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T13355', 'display_name': 'Marketing and Advertising Strategies', 'score': 0.9735, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T13355', 'display_name': 'Marketing and Advertising Strategies', 'score': 0.9735, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.973, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.9333, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [], 'concepts': [{'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.58520484}, {'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.5060014}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.4268138}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.3598526}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.19481516}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.17545885}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': True, 'landing_page_url': 'https://zenodo.org/record/848016', 'pdf_url': 'https://zenodo.org/records/848016/files/03_IJRG16_SE03_03.pdf', 'source': {'id': 'https://openalex.org/S4306400562', 'display_name': 'Zenodo (CERN European Organization for Nuclear Research)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I67311998', 'host_organization_name': 'European Organization for Nuclear Research', 'host_organization_lineage': ['https://openalex.org/I67311998'], 'host_organization_lineage_names': ['European Organization for Nuclear Research'], 'type': 'repository'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://zenodo.org/record/848016', 'pdf_url': 'https://zenodo.org/records/848016/files/03_IJRG16_SE03_03.pdf', 'source': {'id': 'https://openalex.org/S4306400562', 'display_name': 'Zenodo (CERN European Organization for Nuclear Research)', 'issn_l': None, 'issn': None, 'is_oa': True, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I67311998', 'host_organization_name': 'European Organization for Nuclear Research', 'host_organization_lineage': ['https://openalex.org/I67311998'], 'host_organization_lineage_names': ['European Organization for Nuclear Research'], 'type': 'repository'}, 'license': 'cc-by', 'license_id': 'https://openalex.org/licenses/cc-by', 'version': 'submittedVersion', 'is_accepted': False, 'is_published': False}, 'sustainable_development_goals': [], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 3, 'referenced_works': ['https://openalex.org/W1542914571', 'https://openalex.org/W2189166515', 'https://openalex.org/W2602848859'], 'related_works': ['https://openalex.org/W4293145640', 'https://openalex.org/W324811437', 'https://openalex.org/W3150755883', 'https://openalex.org/W3121746932', 'https://openalex.org/W2758801054', 'https://openalex.org/W2739666145', 'https://openalex.org/W2346030802', 'https://openalex.org/W2101949473', 'https://openalex.org/W2074264961', 'https://openalex.org/W104007660'], 'abstract_inverted_index': {'Advertising': [0], 'has': [1, 25, 34], 'come': [2], 'a': [3, 19], 'long': [4], 'way': [5], 'today.': [6], 'More': [7], 'and': [8, 79, 92, 94, 107], 'more': [9], 'new': [10], 'medium': [11, 33], 'is': [12], 'being': [13], 'explored': [14], 'each': [15], 'day': [16], 'to': [17, 53, 58], 'make': [18], 'successful': [20], 'advertising': [21, 32, 49, 74, 91], 'campaign.': [22], 'Internet': [23], 'that': [24, 85], 'in': [26, 41], 'recent': [27], 'times': [28], 'picked': [29], 'up': [30], 'as': [31], 'become': [35], 'the': [36, 39, 51, 86, 95, 103], 'favorite': [37], 'of': [38, 72, 88], 'advertiser': [40], 'no': [42], 'time.': [43], 'Online': [44], 'advertisement,': [45], 'also': [46], 'called': [47], 'internet': [48, 52], 'uses': [50], 'deliver': [54], 'promotional': [55], 'marketing': [56], 'messages': [57], 'consumers.': [59], 'It': [60], 'includes': [61], 'email': [62], 'marketing,': [63, 66, 69], 'search': [64], 'engine': [65], 'social': [67], 'media': [68], 'many': [70], 'types': [71], 'display': [73], '(including': [75], 'web': [76], 'banner': [77], 'advertising),': [78], 'mobile': [80], 'advertising.': [81], 'This': [82], 'study': [83, 104], 'reveals': [84], 'effectiveness': [87], 'on': [89], 'line': [90], 'usefulness': [93], 'reasons': [96], 'for': [97], 'using': [98], 'online': [99], 'advertisement.': [100], 'For': [101], 'this': [102], 'takes': [105], 'percentage': [106], 'Lickert’s': [108], 'scaling': [109], 'techniques.': [110]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2498777450', 'counts_by_year': [{'year': 2021, 'cited_by_count': 2}, {'year': 2020, 'cited_by_count': 2}], 'updated_date': '2024-12-08T15:28:10.839814', 'created_date': '2016-08-23'}