Abstract: As the concept of attention economy getting into newspaper industry,layout has become an important part for newspaper to create brand effect,expand market share,attract advertisement customer and increase income.Facing strong competition,newspapers begin to pursue first eye effect to be unique in the colorful newspaper-stand.How to make its newspaper more individualized and its layout more attractive to get more readers to activate more purchasing desire so as to provide momentum for newspaper to have a benign development has become a focused matter.So it is very significant to have a study on layout of our today's newspaper,conclude experience,make analysis and put forward thought from the angle of communication science.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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