Title: Thoughts on Railway Passenger Transport Service Going to Market
Abstract: Through analyzing the insufficiencies existing in current railway passenger transport service,which including:attaching importance to passenger transport service but ignoring business supporting service;attaching importance to station service but ignoring whole-process service; attaching importance to popular service but ignoring individuation service;and attaching importance to data statistics but ignoring analysis and utilization,this paper puts forward the suggestions on railway passenger transport service going to market,such as creating business economic circle with center of passenger stations,establishing passenger whole-process service chain,providing individuation value-added service,integrating social resource as to realize win-win cooperation, establishing passenger comprehensive service information platform,analyzing passenger information data as to determine the key of marketing,and paying attention on public welfare undertakings and social benefits.
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
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