Title: Study of Market Research and Its Management for Railway Passenger Traffic
Abstract: At present, there is a lack of comprehensive plan of market research for the railway passenger traffic enterprises. They also neglect accumulating all-round relative materials and analyzing them continuously. In this paper, we suggest that market research of passenger traffic should be done integrally and continuously in the range, purpose and time of research. We also bring forward some proposals of how to improve and strengthen the market research and it's management for railway passenger traffic.
Publication Year: 2002
Publication Date: 2002-01-01
Language: en
Type: article
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