Title: Chinese,American and Japanese cross-culture marketing models' analyses
Abstract: Cultural value will make difference in customers behavior through the social norms based on culture. Marketing objective is to understand consumers needs and satisfy them in a manner of facing God alike. So different cultural model needs different marketing model. The difference among China, America and Japan can be clearly seen with cultural analysis method. Selling in different cultural model of the three countries, global corporations must make use of different marketing models, or they will produce cultural conflicts that will disadvantage business development and even failure.
Publication Year: 2002
Publication Date: 2002-01-01
Language: en
Type: article
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