Title: How to Cope with Different and Convergent Business Cultural Values in Europe
Abstract: SUMMARY Rapid developments in how international enterprises cooperate raise many problems, when business partners apply attitudes, aspirations, and behaviour shaped in their own cultural environment. Business partners often do not take into account management traditions and value systems of countries in which they set up business. Business development is very much dependent on cultural awareness. This requires knowledge of cultural values and their distinctions for international cooperation. The article presents a comparative analysis of business cultural values in four European countries (Greece, Spain, Lithuania and Austria). It is based on the outcomes of the Leonardo da Vinci pilot project ‘Training methodology of European cross-cultural business values (No. LT/03/B/F/PP-171000).
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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