Title: Research on the Low-end Market Oriented Integrated Marketing Strategy
Abstract: The spread global financial crisis has impact not only on home and abroad consumer market,but also on the consuming habits and preferences,which brought some difficulties to the domestic companies.Based on consumers' behavior in China as the breakthrough point,this paper made comparative analysis between traditional high-end consuming market and Low-end market.We think that Chinese companies should focus on strategic change and innovation combining market characteristic with consuming characteristics of Low-end market,and therefore a framework and strategies of integrated marketing for Low-end market a have been constructed to provide guidance for Chinese companies to exploit and satisfy the demands of this market.Meanwhile,this article draw a spiral growth pattern for the long-term and sustainable development of these companies.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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