Title: Classification of residents in a rural tourism destination based on perception and attitudes——A case study of Qinghai Xiaozhuang
Abstract: On-the-spot investigation was made to probe the perception and attitudes of residents to the tourism development in Xiaozhuang by the social investigation and segmentation approach.Residents were classified into four types by cluster analysis and are named ambivalent supporters,indifferent supporters,enthusiastic supporters and rational supporters.Eleven indices were selected into the distinguish function by distinguish analysis.Compared with the relevant findings in literatures home and abroad,some questions about these studies in Xiaozhuang were discussed and proposed.Comparison shows that Chinese residents in tourist attractions are more active and supportive in attitude and behavior than their foreign counterparts,and until now there is no opponent against tourism in China.
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
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